Pure Green Sjónræn ímynd eftir Xinqi Liu

Hönnunarverkið Pure Green Sjónræn ímynd eftir Xinqi Liu er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í járni verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

JárnGrafík· 2020

Pure Green Sjónræn ímynd

eftir Xinqi Liu

Viðskiptavinur: MET Creative Brand

Handhafi A' Design Award í járni í flokknum Grafík

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Litir

Hönnunin

Um Pure Green Sjónræn ímynd

Pure Green er sjónræn ímynd fyrir hotpot-veitingahúsamerki í Chongqing. Græni litur ferskrar piparhotpottsins er notaður sem einkennislitur vörumerkisins, í mótsögn við rauða litinn sem er algengur á staðbundnum markaði. Persónumynd að nafni Mobee myndar meginmerki ímyndarins. Mobee sameinar jákvæðan hring og neikvæðan kross-þátt. Mahjong-flísar koma í stað andlitseinkenna til að tjá sjálfstæði, dulúð og lífskraft. Vörumerkjatáknin eru notuð á fjölbreyttu formi og miðlum, með það markmið að færa vörumerkið nær ungum neytendum.

Viðurkenningin

Um A' Design Award í járni

Pure Green Sjónræn ímynd vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Pure Green Sjónræn ímynd sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Pure Green Sjónræn ímynd er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Stærðir og umbúðir: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Merki: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Framleiðslutækni: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Hönnunaráskorun: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Rannsóknir: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Innblástur: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Lengd verkefnis: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Verkflæði: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Einkaleyfi: Copyrights belong to Xinqi Liu, 2019.
Liðsmenn: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Myndheimildir: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.