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Interview with YuJin Jung

YuJin Jung is a Visual designer with data thinking. She interested in people, data and design. For her, Design is not just about making things look good.

Designer of the Day Interview

6 May 2020

Since I was a high school student, I decided to become a professional designer. Because I really liked imaging and making something. After graduated from high school, I applied to university to study more about design.

During designing, first, I focus on helping clients find what they want and giving directions to clients to solve problems. Second, I look at the overall process of the project comprehensively and focus on making the original intentions unchanged.

When I design, I feel a lot of different emotions. Most of them feel emotions such as interesting, excitement, fierceness, pleasure, responsibility, and happiness.

Since childhood, I have been fond of imaging, scribbling and making something. Since I was young, I have been curious. Whenever I saw something interesting, I lived with the question ‘why?’. I was especially interested in people, objects and phenomena. These points seem to have inspired me to become a designer today.

I am used to keep focusing on design trends and new technologies every day, and this habit drives me to dive into a new design idea.

The criterion for judging whether it is a good design or a bad one is that it can be judged by what kind of actions people can see and what they can’t do, rather than simply design that is good for the eyes. I first consider whether design can drive action or not.

Leonardo di ser Piero da Vinci.

I think the designer’s responsibility for society and environment is to act as a bridge connecting society, environment, and people. I think it is the designer’s responsibility to design to create a better situation than yesterday. I always try to design with this responsibility.

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Design Legend Interview

6 May 2020

I got a Bachelor's degree, concentrated in visual communication design, at Sookmyung Women's University in 2014. From Year 2011 to 2014, for a total of four years, I built up my design basis.

Since childhood, I have been fond of imaging, scribbling, and making something. Since I was young, I have been curious. Whenever I saw something interesting, I lived with the question ‘why?’. I was especially interested in people, objects, and phenomena. These points seem to have inspired me to become a designer today.

I decided to become a professional designer since I was a high school student. Because I really liked to create my own design and used to make it in the real world. Since then, I have been motivated to keep doing something that I like and it finally led me to reach my goal, a designer.

I design various areas such as graphics, web, mobile, and packaging. I currently working on a design, which could convey complex and difficult knowledge in a simplified and visualized way, for people to help them understand more easily and clearly. For the future, I would like to design more public-purpose works for socially marginalized people.

I think good design should be able to inspire many people’s empathy. In my opinion, it should be a design that takes into account the context. I think it is a good design that is well realized to provide better service to people.

I think the value of a good design is to provide something better than the traditional ones, I believe people can get better service through good design.

I always design based on a deep understanding of clients and projects. ‘Communication’ is my secret ingredient that must be put in for the success of the design.

If I had not become a designer, I would have tried to be an astronaut. When I was young, I dreamed of becoming an astronaut. This is because the new world of ‘space’ has always been attractive to me.

For me, the design is everything. Now, look around you. Design can be seen everywhere so we can not talk about our daily life without design. Everything that exists right around me, I think all of this is design.

Since I have always been supported by my family, I have been able to create a driving force to continue challenging. Family, friends, and clients are my big supporters.

The final goal of my life is to continue designing as I grow older. Through design, I want to make myself feel happy and spread a good influence on society and the environment as widely as possible.

I believe that design affects our lives and society a lot. Designs for products, services, and visual communication have definitely contributed to a better society. I think that the combination of various fields and design will definitely help to create a better society.

I hope that the importance of design will emerge in society and that the role of society as a designer will become more powerful. I think the design industry has not been properly recognized from an economic point of view in Korea. Overall, It seems that many people think the value of design is low. Due to various reasons and many constraints, many designers are unable to take on new challenges. I want to create an environment where designers can take pride themselves and take on new challenges. After all, I want to change people's perception of the existing design industry.

The development of digital technologies such as AI and IOT will create more ideas, and these new technologies will enable design to be realized in various ways. I think there will be a lot of new attempts on how to incorporate these new technologies into the design and what role to realize the design with ‘new technology’. I am very excited by this wave of new age change. I am very excited about what new technologies will come out and combine them with design, and I want to prepare for the coming years one by one from now on.

When I start a new project, I start by observing and understanding the project from multiple perspectives.

As a designer, my motto is “There is no design without understanding and empathy.”

I usually use Adobe programs such as Photoshop, Illustrator, Aftereffects, Indesign, and so on.
I also with tablet equipment if necessary. Depending on the kind of project, I used various design software and types of equipment for work.

There are many, but among them, the book that influenced my design was ‘Nendo; Design story’. You can also how the design company, Nendo, works, and various design projects through that book. Through that book, I was able to rethink the direction of design.

My favorite color is blue, my favorite place is a small café in my village, my favorite season is winter, and my favorite thing is a smartphone. And, my favorite brand is Samsung.

A cup of morning coffee makes my day perfect!
I usually organized my day in the morning with a hand drip coffee.
I am used to keep focusing on social issues and new technologies every day, and this habit drives me to dive into a new design idea.

In fact, I have not always wanted to be a designer. My interests have always changed from time to time, and depending on my interests, my future career seems to have changed in many ways. However, the thing that has not always changed is that I wanted to be creative and solve problems to create new values. In my memory, from the time I was in high school, I think I wanted to become a designer in earnest.

Designer Interview

6 May 2020

I studied visual communication design in-depth for 4 years at Sookmyung Women’s University in Korea. Since childhood, I have been fond of imaging, scribbling, and making something. Since I was young, I have been curious. Whenever I saw something interesting, I lived with the question ‘why?’. I was especially interested in people, objects and phenomena. These points seem to have inspired me to become a designer today.
In fact, I haven’t always wanted to be a designer. My interests have always changed from time to time, and depending on my interests, my future career seems to have changed in many ways. However, the thing that hasn’t always changed is that I wanted to be creative and solve problems to create new values. In my memory, from the time I was in high school, I think I wanted to become a designer in earnest.

For me, the design is everything. Now, look around you. Design can be seen everywhere so we can not talk about our daily life without design. Everything that exists right around me, I think all of this is design.

I like to design works that clearly show the message I want to convey. And, I like to give people new perspectives and design to create new values.

The first thing I designed after joining the company was a mobile service design, a service app. made for small ships and leisure boat users to safely navigate the sea.

It’s time to get out of my office space when I feel most creative. When I leave the office and walk outside while looking at the scenery, the most creative thoughts and inspirations come to my mind.

During designing, first, I focus on helping clients find what they want and giving directions to clients to solve problems. Second, I look at the overall process of the project comprehensively and focus on making the original intentions unchanged.

When I design, I feel a lot of different emotions. Most of them feel emotions such as interesting, excitement, fierceness, pleasure, responsibility, and happiness.

When my design is realized, I feel like a sense of accomplishment and excitement as if I climbed to the top of the mountain and looked down the mountain.

I think design success is when it comes to a deep understanding of clients, projects, and high-quality results. A good client is also one of the requirements to make a design successful.

The criterion for judging whether it is a good design or a bad one is that it can be judged by what kind of actions people can see and what they can’t do, rather than simply design that is good for the eyes. I first consider whether design can drive action or not.

I think the designer’s responsibility for society and environment is to act as a bridge connecting society, environment, and people. I think it is the designer’s responsibility to design to create a better situation than yesterday.

I am inspired by the various environments around me. These stimuli, such as talking to others, sometimes doing new things, and thinking alone, feed my creativity. The source of inspiration for me is to think and observe people, things, and situations in various ways.

I was born and raised in Korea, and I still live in Korea. Korea is one of the countries where everything is fast. This can be seen as the influence of cultural heritage from the past. Most Korean clients expect designers to get results in a short time. That’s why when I design, I find a way to make the design process more efficient so that the project can proceed quickly and utilize it in the design. The pros of designing in Korea is that the result of my design can be brought to the world as soon as possible, and the cons is that there is not enough time to design through various attempts.

First of all, I take the time to understand and explore with the customer about the project. Next, I define the problem that needs to be solved. After defining the problem, I review and think from various perspectives on how to solve it. I choose a few ideas, prototype them and share them with my clients. I choose the final draft and develop it based on clients’ feedback. I go through these few steps and suggest the best alternative to the customer. I think active communication with customers is essential in all of this design process.

A hand drip coffee pot, a refrigerator, iPod, skateboard, iMac

From my point of view, the most important skill is communication. Because everyone has different ideas, it allows them to have a deeper understanding of clients and design through communication.

The software I often use is Adobe programs. And each project uses a variety of tools.

First of all, I draw the whole process from beginning to the end of the project. Make a list of things that may take a lot of time and risks that may occur in advance. Prioritize what needs to be done and plan daily and weekly for efficient time management.

I design various areas such as graphics, web, mobile, and packaging. I currently working on a design, which could convey complex and difficult knowledge in a simplified and visualized way, for people to help them understand more easily and clearly. For the future, I would like to design more public-purpose works for socially marginalized people.

Yes, I enjoy designing things that try new things in many ways. As I try new things, I will be able to learn through various trials and errors. This makes me a step further.

I would like to collaborate on design with various people beyond country, culture, and space. With new stimuli and experiences, I will be a growing designer.

I sometimes develop as a team and sometimes design myself. In common, I enjoy the design journey itself.

You can contact me via Mail, Behance, Instagram, etc. as shown below. I welcome your contact at any time.
Mail: tictoc.j@gmail.com
Behance: behance.net/toctoc
Instagram ID: @jinjung_work
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