Interview with Mohsen Koofiani

It has always been interesting for me to create and implement what goes on in my mind. I was fascinated by the fact that I could see a different world from the others. The design lightens my soul and gives me a sense of calmness.

Understanding the creation of a project and giving meaning to it, is very important to me. It is essential that you understand customers and their needs. Generate ideas and select the required technique and present the work. After brainstorming, I usually pre-design and execute it with software and then I will present it.

Two parts of a project are really enjoyable. The first is to create an idea and the second is to present the project. I'm totally excited about these two parts.

Painting, illustration, sculpture, and photography have been very effective in shaping my designer's vision.

All I try to do is be an influential designer for the community. I want to present projects that can have a cultural impact on people and society.

The only thing I can say is to be yourself and strengthen your mind.

You do not have to be a copycat to be different and special. Gaining experience with great designers can help you improve yourself.

A good coffee, an energetic atmosphere, and amazing impressive music. Things I try to have during the day.

Study and research is the best way to connect with the new world. Being able to update your style with new technology is very effective in your progress.

A good design should catch the eyes in a second. Whether I like that style or not, a good design will affect my mind for a moment and attracts me all the time.

I have been constantly thinking about its formation since the design started. I check the design when it is in the shop window or in the hands of a customer and look at it from this point of view. When I get to the word wow, it is when I press the file save key firmly on the computer.

Everything I start is a big project for me and I see it as big. All projects are respectable to me and I love them all.

I like a design that respects itself and the community and offers a standard and acceptable design.

I like countries that have a long and rich culture. I love places where art is growing and its community respects art and the artist. Certainly, all cultures in any project can be inspiring. It does not matter if the idea and the impact are related to the culture of my own country or to another country. Rich art and culture are common languages.

The first thing that matters to me in business communication is personal communication. I work with someone who cares about originality. It has always been very easy for me because I enjoy designing. It does not matter to me individually or as a team. It's fun for me when it comes to achieving your goal.

I myself love and respect the environment. As far as I can, I direct my client in the same direction. But in my plans, I try to have a part of it. For those who work in this field. He has a lot of respect.

The first advantage of participating in the A'design contest was that the contest was different. The second was its size and prestige, and the third was that I knew I was going to meet valuable designers, and it was an honor to be with them. It is definitely important for you and those around you to get badges and achievements when you compete in a Level 1 race. That this word makes you feel very good about your body and you feel that you have chosen the right path.

I enjoy creating what is in my mind and displaying it. I feel the statistics and flight while designing. The design gives me a sense of relief.

I neither chose nor had to, I felt like becoming a designer from the inside.

I am a packaging designer and illustrator. I design whatever I can. I really like a design for food industries and beverage companies.

I am not a myth. But to become a good designer, they must have a beautiful attitude and try hard to listen, look and be different.

A good designer designs well and executes well. But a great designer has a broader vision. Sees well, hears well, understands well, analyzes well, designs well, and delivers well.

A correct and different understanding of the design in a way that nobody else can. A good design lasts forever!

Good designs look better. Good design looks different and impressive. It does not become repetitive and old. Anything that works should be invested in, but a good plan should be maintained because it will last longer.

For someone who respects my work, I offer a design that is born within me and with all my emotions.

Illustration of characterization and design of Ferdowsi Shahnameh book with different packaging, one of the most influential poetry books in the world.

Do not duplicate or copy.

Salvador Dali, Picasso.

I like the Picasso cow design because it is simply completely drawn. Coca-Cola glass packaging design, creating a simple and impressive form of packaging.

My best design so far has been Proshot coffee packaging. Because a large part of my soul is in these packages. These packs offer a different version of the coffee product marketing hand in hand with revolutionary coffee characters.

Ideation and style and being able to identify exactly what they are great at and what they like.

I think I was dying.

Design is, in my opinion, abandonment. Designing a bridge between the inner and outside of our mind. Design is a common language among all the people of the world.

Childish senses.

Being accepted by the community as a designer is not an easy task. Building trust is hard work and there is nothing worse than a designer not being able to put his ideas into work.

Display your works either virtually or as an exhibition.

I have lots of projects. It is a difficult question, but all I am trying to do is come up with a new plan for better communication with the community.

Achieving goals is cross-sectional. Achieving goals is easy with effort. If you have an ultimate goal, then everything is much easier.

Good public relations, good design, and ideas.

By changing and cultivating public culture and visual and aesthetic vision.

A project on dried fruit and the continuation of Proshot coffee packaging.

Projects in which there was illustration. Because repentance has a stronger visual connection with the audience.

Type of project presentation

Design is a means of advancing the mind. Ideas and designs are endless.

Depends on the type of project.

Listening to customer's needs.

Always protect your inner child.

Both are possible. But I think so far the design has determined the trends.

Technology creates a broader vision in creating a design and presenting it to us.

Any tool and technique that can help me convey my inner feelings.

Color, material, and environment complete the design process. Creating a space is a very important point along with the design, which is definitely very effective in the viewer's eyes.

I would rather like they to ask me about brainstorming and how to create a work.

I'm happy that a designer has been able to come up with an idea, either individually or as a team. I'm glad to see that something has been created that makes our surroundings look more beautiful.

My partner has to think differently from me and you have to see differently from me, but as a team, we have to be like-minded and at the forefront of coming up with an idea. Yes, I like teamwork, and most of the time I get good results from teamwork.

My family

It might be funny, but books that are simple and not complicated are as effective to me like children's books.

By practicing and updating myself. Create a goal to achieve a new technique or a different line of thinking.

Picasso, Jim Carrey, Walt Disney, and Spielberg.

Yes, becoming famous increases human responsibility towards its audience.

All colors, Italy, stick, spring, pencil, and paper, Rolls-Royce.

​​In one project, I had finished the design, the illustration (watercolor) was done and the file was ready to print. The client came to me for final approval and said, "I have a few small changes." The small changes were: the background color changed, the face image turned 30 degrees, and the hat. And the color of her clothes should be striped. And then he said to me with a special look, "Isn't that hard work?"

High energy environment

I did my best and one of my dreams was to work at Walt Disney.

Progress, Progress, and progress.

Ideation and design is a timeless world, just try to create beauty.

do not have a design studio. I'm a freelancer. But since I started graphic design, like all professional design studios, I have been professionally loyal to my clients.

Design is like a sense of liberation to me. It is indescribable.

Designs for food industries and children as well as very luxurious works.

I really like the design that uses illustration. The use of details, both complex and very simple, can engage the mind and makes it think.

Design a frog character.

Anything that can convey a feeling with it is attractive to me. Sometimes using a pencil to create a design and sometimes using software that is used for drawing.

For me, inner feelings are something that gives me the opportunity to come up with ideas. I have to connect with what I am going to design.

I try my best to communicate with my audience. Color, layout, form, and ...

I am in a different world when designing, especially when it comes to illustration and idea generation. I dream and I deal with it.

It is unbelievable, but I feel relaxed and light.

Ideation, correct execution, and courage in creating a work.

Every beautiful design is formed from a beautiful mind and has a different world. Every design has a point of view that must be heard and felt and they should not be judged by personal taste. Beauties are a priority.

The designer must be the messenger of the new world. The designer must acquaint the mental and inner view of the society with what they do not see. The designer must show beauty. Create culture and awareness.

Every human being has an idea. As discoveries and knowledge of the unknown world become new every day, ideas and innovations in design will advance. The only thing that is as endless as the world is the beautiful human mind. It is the designers who shape and guide the future of humanity.

My exhibitions are works that are made according to the needs of my customers. Each of the designs that I present and print and enter the market is like an exhibition for me that people will see and choose and take home with them. Maybe I'm preparing for the next exhibition right now.

The world and the people around us are so instructive that they are constantly displaying different ideas. But I take them, nurture them, and let them go with my inner childlike sense.

My design style is based on childish feelings. Now it can be modern or classic. But what matters is the feeling that is conveyed and you absorb it. All my design effort is to create a smile. My approach to design is a universal design. Creating communication between people through design, breaking down boundaries through a common language.

I live in Iran. In the city of Shiraz, a city whose king was once the founder of the Charter of Human Rights. Where there are great poets and beautiful houses. Where its wine is known to the whole world. City of Orange Spring Blossoms. Certainly, the designers of each country have been influenced by the artistic heritage of their own country and the world. If not, the creativity of a designer will definitely not be rooted. The rich art of my country is so much that it has always had a positive impact on my life. Iranian artistic culture has very strong roots.

I understand their needs, I see myself as part of that company, I come up with ideas based on those needs and I present.

In my opinion, every company should find its own style and choose its own designer based on that, knowing its own method of sale and the position of its own brand name in the market. After choosing, they should trust and release the designer mentally.

After negotiating with the applicant company and hearing their needs, I typically examine their market for similar products. I study customer behavior. I provide the data to the customer and by consulting and cooperating with them, I find a good idea according to the type of product and market needs, and finally, I present it.

Pencil, pen and ink drawing, charcoal, office and design paper, watercolor, Wacom pen display.

I start my day with a relaxing coffee. I check my daily schedule. I will contact customers if needed. I complete daily information. I turn on the music. I prepare the line sketches of the designs I need. I will start implementing according to the priority of things. After work, I spend time with my family and get ready for the next day. (Of course, it was very, very brief)

A good designer must have a broad vision and plan. Be a master designer. Know art and color and not be far from society. Pay attention to the environment and be beautiful and endless in creativity. To strengthen the mind through study and research, a designer must display his ideas and enjoy what he does. All of this is achieved through practice and perseverance.

The designer must be creative, up-to-date, courageous and, in general, original, that is, himself. But there is one thing that all designers have in common, and that is that they are emotional. A bad event can delay the process of brainstorming in an artist's mind.

Do not copy and always be creative.

Skills in design, photography, skills in good communication, skills in research.

Pencil and paper, Photoshop, Illustrator, painter, sketchbook pro, camera, and relaxation software.

Sometimes you may fail again and again in creating an effect. In such cases, I empty my mind by listening to good music or designing another project so that I can make the right decision after a while.

I do things very quickly and I am fully aware of this ability of mine. I spend all my time on idea generation. Depending on the idea, each project can take between 1 to 4 days to run.

How much does the design cost and how long does it take to deliver it?

Most of my customers are food and beverage manufacturers.

Works in which illustration is used and has details. Design refreshes me, but when I paint, I feel like a part of me remains in it. In my opinion, illustration is the most effective way of visual communication.

My plan is to create different designs in the future. A design through which I can create a culture or be a messenger to a community.

I develop my own designs. But if we look deeper into the design process, the environment and the people around us are our teammates.

Yes, I have several projects in progress, juice, dried fruit (for which I designed a cultural and support program), flour, and ...

Usually either via Instagram or linkedin

No, everything was perfect