Iron Packaging Design · 2024
Daity Galaxy Dessert Drink Packaging
- A' Design Award 2024 Iron Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Daity Galaxy
- Estimated Number of Design Views: 13,859
- Verification code 1C3893159B · Verify this award
About Daity Galaxy Dessert Drink Packaging
It is clear that this package is designed for children. The harmony between designs in different flavors is clear. All have a rhythm with beautiful colors and are designed according to a harmonious pattern, the hair of the characters is pulled up in a different way to focus the eye on the name and type of dessert. In this design, to draw more attention to the packaging, fantasy and childish characters are used, which are executed with the watercolor technique in the illustration part.
Press Kit
- Unique Properties
- The packaging design is related to a dessert drink in different fruit flavors. According to the design, it is clear that this design is specially designed for children.
The harmony between the designs is clear in different flavors and they all have a rhythm with stunning and attractive and sharp colors.
The hair of the characters is drawn upwards in a special way so that it is shown like the product inside the package and directs the movement of the eye towards the name and type of dessert. - Dimensions & Packaging
- Tetraprism packaging consists of 7 layers, which are from the inside to the outside:
Two polyethylene layers adjacent to the product, aluminum foil, middle polyethylene layer, two cardboard layers, polyethylene layer adjacent to the air
The dimensions are 75 mm long, 180 mm high, and 75 mm deep - Tags
- Dessert Drink, Drink, Dessert, Galaxy, Daity, Drink Package, Dessert Package, Dessert Drink Package, Package Design
- Production Technology
- The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision.
- Design Challenge
- The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
- Project Duration
- This project started in March 2023 and continues until now.
- Operation Flow
- The happy and carefree colors used in this packaging and the cartoon characters and its fantasy-dreamy atmosphere play a very important role in communicating visually with children. The attractiveness of color is the key tool of this packaging for better interaction and impact.
- Research
- Type of research: field and point research
Research goals: Getting to know the mood of children and understanding the color in them
Data collection and research tools: Use of multiple characters for each design and children's freedom to choose colors
Participants: children between 7 and 12 years old
The effect of the research: children's eagerness to see the final design and the effective result of the design - Inspiration
- The design is inspired by the fantasy world of children. In the illustrations, each child imagines himself in the same world according to the taste of his favorite fruit. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
Colors of Daity Galaxy Dessert Drink Packaging
Design Interview about Daity Galaxy Dessert Drink Packaging
The packaging is related to the beverage dessert product. According to the manufacturer's sales goal of producing this product, which was children, creating a dreamy and distinct world for children in the form of different drinks was created in the designer's mind.
The main focus in the design of this project was to create a fantasy and effective space that can communicate effectively with children. All the efforts of the designer to create the space have been to establish a sensory connection between drinks and children.
Due to the good opinion of the judges, we are convinced that the packaging will perform well and creating related campaigns will have a double effect on its impact. Therefore, the creation of physical fantasy spaces will be on the agenda to have a better visual interaction with children.
This has been a 6-month project for the designer. From idea generation to research and final implementation of the project.
This was a custom project from Zarin Ghazal Company (an ice cream manufacturer) for a beverage dessert product in Iran. Their request was to create a suitable idea to communicate better with the children's world.
No, this is a custom project and after the completion of the project, all the legal rights of the work belong to Zarrin Ghazal Company.
My interest in the children's world and the activeness of my "inner child" was one of the most important factors that tempted me to do this project.
The target customers of the design were children. Creating a children's fantasy atmosphere that can only be seen in their dreams and game world. Creating a happy and colorful atmosphere.
In this design, we tried to convey excitement to the audience from the illustration and colors along with the characteristic taste (fruits) in the packaging. Not using large and sharp images of fruits is a feature of this design. Because we tried to implement it with illustration.
Daity is one of the brands of Zarrin Ghazal Company. Keeping the previous name, we tried to create a different world and used the name of the galaxy along with the name of Daity.
Pencil and watercolor were the tools used. We felt that maybe watercolor would give a better feeling to this issue.
The most unique aspect of the design is the use of numerous colors in the design. Colors are the point of contact between the emotions of a design and the visual vision of the audience and convey the mood of the design better.
To design this project, we did a lot of research on children's behavior and emotions and examined their drawings. In fact, it was done with the cooperation of children.
Yes. Children have been the most important part of this issue. Analyzing and examining children's drawings, examining their games and periods, group games, all have had a great impact on the role-playing of this project.
Connecting with children and working in their world was one of the most important challenges and what a beautiful world it is to be with them.
I decided to trust the children's feelings and evaluate my design based on their feelings, and if successful, I could share this experience with other designers.
To be patient, to be happy, to see and think differently, to stay away from some intellectual barriers that prevent mental creativity, were all the things that I learned in this project while working with children.
Grand Interview about Daity Galaxy Dessert Drink Packaging
The creative journey began with the idea that each child lives within their own imaginative universe, shaped by colors, emotions, and tastes. I wanted to translate this psychological landscape into a tangible visual world.Using watercolor textures and hand-drawn expressiveness, I designed five unique child characters, each embodying a fruit’s personality. For instance, Orange is playful and bright, Melonberry is dreamy and romantic, and Mango is warm and friendly. Each character was developed through sketches inspired by real children’s drawings, ensuring authenticity and emotional connection.
The upward flow of the characters’ hair was both a visual metaphor and a functional design solution. It represents joy, energy, and imagination ascending, while also guiding the viewer’s gaze toward the flavor name and logo placement.This subtle motion visually integrates narrative and hierarchy, turning a static package into an animated form. For children, the movement feels magical, like gravity doesn’t exist in their world. It keeps their attention on the product in a playful, intuitive way.
The field research was deeply interactive. I invited groups of children to participate in color preference sessions, storytelling, and sketch interpretation. One key insight was that children prefer emotional colors over realistic ones; for example, they might associate mango with sunshine rather than orange tones.Another revelation was their love for character interaction; they wanted to “see themselves” in the illustration. This guided me to design open, empathetic facial expressions and postures that reflect curiosity and happiness, not perfection.
Creating a unified brand identity across five variants required a painter’s discipline. The challenge was to balance individual flavor identity with brand cohesion.I built a color rhythm palette where each flavor has a dominant hue supported by secondary tones shared across the range. For instance, the yellow of Pina Colada resonates subtly within Mango and Orange, creating subconscious continuity. This orchestration of tones makes the lineup visually cohesive yet distinctively flavorful.
Children’s imagination is boundless, which makes it both inspiring and unpredictable. During testing, I discovered that every child visualized fruit characters differently. To resolve this, I synthesized their shared perceptions: brightness, humor, and softness.I refined the characters to be symbolic rather than literal, allowing every child to project their own imagination onto the design. Validation came through follow-up sessions, where the majority described the packaging as “happy,” “tasty,” and “fun to hold.” That emotional resonance confirmed success.
The packaging’s tetraprim structure required careful adaptation of the illustrations to curved and angled surfaces. Each layer, polyethylene, aluminum foil, and cardboard, introduced printing and reflection challenges.I strategically designed highlight areas and gradient transitions to maintain color intensity despite lamination and light distortion. This fusion of engineering precision with artistic control ensured that the final printed result retained its watercolor vibrancy and storytelling clarity.
Every design element is rooted in emotional behavior mapping. Research shows that rounded shapes, open gestures, and warm hues elicit trust and joy in children. Thus, I avoided sharp angles or aggressive contrast.The characters’ oversized heads and expressive eyes invite empathy, while the tactile visual texture from watercolor gives a handcrafted warmth, bridging the gap between digital illustration and human touch.
The dual audience demanded layered communication: fantasy for children, reassurance for parents. For kids, the world is magical; for parents, it’s clean, safe, and trustworthy.The fantasy atmosphere was carefully balanced with structured typography and legible information hierarchy. The use of watercolor, a traditional art medium, also subconsciously signals authenticity and care, qualities parents associate with safe, high-quality products.
Entering a competitive children’s drink market meant redefining how a brand could look without losing familiarity. Instead of using glossy realism or mascots, I created an illustrated emotional universe, imaginative yet credible.The key was strategic innovation: retaining essential packaging cues (flavor visibility, product type, color coding) while enriching them with storytelling and emotional design. The result is both fresh and commercially aligned.
Daity Galaxy is not just a packaging design; it’s a visual ecosystem that can evolve endlessly. Future expansions could include animated characters, AR experiences, collectible editions, or interactive storytelling elements, keeping the brand alive in children’s imaginations.The long-term goal is to deepen the emotional continuity between product and user, where every sip connects to a character, and every character inspires creativity. That’s how design moves beyond packaging into the child’s world of wonder.