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Interview with Michele Berdugo

Michele Berdugo is above all a passionate,creative and an epicurean. Her work reflects her out- of- the- box mind thinking: "nothing is impossible to create when you are able to imagine it".

Interview about Smart City Exhibition Design Design Interview

Designer Interview

17 May 2021

Design has always been part of my life as my father was a designer.
Becoming a designer is a natural flow in my life.

I create concepts and designs for corporate events, International fairs, trade shows etc.
I also design private events.

Design is my way to create what does not exist! Nothing is impossible as long as you imagine it.

I like to design a full concept and create an experience.

As soon as I decide to work on a project...I enter my own world and it happens.

I like to be original and therefore insist on creating different designs: definitely the originality!

passion, joy, excitement, deepness

satisfied yet anxious for it to be appreciated and approved by the client.

Its impact on others.

Respecting the environment and society through my Art is mandatory for 2 reasons at least:
my values as a human being
the exposure of my designs publicly and their message

It is growing with the different evolving mediums and medias.
We must adapt ourself and learn the new codes in order to fit our art .

I travel quite often, I am interested in all the trends, almost every field: museums and gallery, movie theaters, shops of all sort, people etc.
Art books, fashion, interior design, architecture, fabrics, graphics...are a great source of inspiration.

Modern, futuristic, clean, trendy.

I am a freelancer.
I create proposals and presentations so the production company who contacted me can win the project from the client over other companies and let me design it .
It may as well happen that I am directly contacted by the client.

Projects portfolio, creativity, ability to think out of the box, awareness of the business field, ability to manage large scale budgets, team of suppliers...all these are important elements to check when hiring a designer as me!

my Eames plywood chairs, Noguchi coffee table, industrial metallic drawers board, Moroccan wooden bench, the portrait of an African woman photographed by a friend of mine.

Lots of days at home....and I love it!
I am never bored...

a pen, a pencil, my computer, mood board app, sketch up, art books, movies .

I do not!!
Being a mother and a spouse, it is problematic...
On the other hand, I can be available for a long period, when there are no events planned.

In my case it is more about a full project: it really depends on the project scale and the limitations (authorization, venue security, budget etc...)

Where do you get your inspiration from? How did you come up with this idea?

Event production companies, marketing and communication companies

Expanding my activity at an international level.

The basis comes from me and then I polish my designs with team members.

two upcoming trade shows in October 2021
SMART MOBILITY SUMMIT
MUNIEXPO 2021

phone: +972525338259
mail: micheleberdugo@gmail.com
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