Happy Ginger Ale Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ nke Wen Liu and Jiayi Sun

Ihe emepụtara bụ Happy Ginger Ale Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ nke Wen Liu and Jiayi Sun bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2020

Happy Ginger Ale Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ

nke Wen Liu and Jiayi Sun

Onye Ahịa: Shenzhen Oracle Creative Design Co., Ltd

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

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Nhazi a

Maka Happy Ginger Ale Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ

Happy Ginger Ale bụ nhazi ngwugwu maka ihe ọṅụṅụ jinja nke a na-ere n'ime mkpọ aluminum. Mkpọ ọ bụla ruru 115 milimita n'ogologo, 66 milimita n'obosara na 66 milimita n'elu. Ihe onyonyo bụ isi bụ eserese e ji aka see nke ndị agwa anọ aha ha bụ Ginger Man, Ginger Lady, Ginger Grandma na Ginger Kid. Ndị agwa anọ a na-anọchite anya ụmụ nwoke, ụmụ nwaanyị, ndị okenye na ụmụaka. Onye agwa ọ bụla na-ejide mkpọ ma na-egosi ihu na-enwe afọ ojuju. Ụdị dị mfe na nke na-adị ndụ na-achọ ịwuli mmekọrịta mmetụta uche na ịkpọ ndị na-azụ ahịa ka ha detụ ụtọ jinja ọnụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Happy Ginger Ale Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Happy Ginger Ale Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Happy Ginger Ale Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Nha & Mkpuchi: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Mkpado: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Teknụzụ Mmepụta: The design material is made of aluminum can.
Ịma Aka Imepụta: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Nchọpụta: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Mkpali: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Oge Ọrụ: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Usoro Ọrụ: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Ndị Otu: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Asụsụ Foto: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018