Wụga na ọdịnaya
Pony Pack Tea Primary Function: Ngwugwu Igbe Onyinye Tii nke Xiang Qian, Deng Zhehao and Yao Wenliang

Ihe emepụtara bụ Pony Pack Tea Primary Function: Ngwugwu Igbe Onyinye Tii nke Xiang Qian, Deng Zhehao and Yao Wenliang bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.


ỌlaọchaNgwungwu· 2020

Pony Pack Tea Primary Function: Ngwugwu Igbe Onyinye Tii

nke Xiang Qian, Deng Zhehao and Yao Wenliang

Onye Ahịa: Rufy Design

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

22,865

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #87642

Agba

Nhazi a

Maka Pony Pack Tea Primary Function: Ngwugwu Igbe Onyinye Tii

Pony Pack Tea bụ nhazi ngwugwu onyinye emere maka tii dị elu. Echiche ahụ na-eso akụkọ ihe mere eme dị ogologo nke imepụta tii, ebe echekwara ụzọ ọdịnala ma jikọta ya na nhazi mmepụta nke oge a. Mkpụrụedemede ndị China nke edere n'ụdị dị iche iche nke oge dị iche iche ka a na-atụkwasị n'elu ya iji gosipụta ịdị mma nke a na-ebugharị n'oge. Ntọala ahụ gụnyere igbe na akpa kwakwa nke a na-eji eriri agbụ kwụchie. A na-eji akwụkwọ nwere ụdị dị mfe, jiri ihe mbipụta ihuenyo, bronzing na ịkwụba akwụkwọ. Ụdị ndị a na-echetara ogidi tii na achịcha tii.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Pony Pack Tea Primary Function: Ngwugwu Igbe Onyinye Tii meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Pony Pack Tea Primary Function: Ngwugwu Igbe Onyinye Tii ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Pony Pack Tea Primary Function: Ngwugwu Igbe Onyinye Tii bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche
The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Nha & Mkpuchi
Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Mkpado
Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Teknụzụ Mmepụta
Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Ịma Aka Imepụta
The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Nchọpụta
1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Mkpali
The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Oge Ọrụ
2017-2017.9 changsha, hunan province, China
Usoro Ọrụ
The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Ndị Otu
Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation:Yao wenliang
Asụsụ Foto
Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。

Nkwado

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