Ihe emepụtara bụ Massaya Ngwugwu Mmanya nke BRANDiT. bụ onye meriri a na-asọpụrụ nke ukwuu nke 2014 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2014

Massaya Ngwugwu Mmanya

nke BRANDiT.

Onye Ahịa: BRANDiT.

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #32564

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Massaya Ngwugwu Mmanya

Massaya bụ ngwugwu mara mma nke e mere iji jide karama mmanya abụọ. Ọtụtụ ngwugwu mmanya ka a na-eme maka igosipụta ya n'ọnọdụ kwụ ọtọ, a na-atụfukwa ha mgbe e wepụtachara karama ndị ahụ. Massaya na-enye ohere ọzọ nke a na-eji ọzọ. Ngwugwu a dị n'ọnọdụ ka a tọgboro n'ala, ebe ọ bụ na ọ bụ n'ọnọdụ ahụ ka mmanya kacha adịru mma ichekwa, ọ dịkwa ka akwụkwọ ochie. E gbupụtara ime ya n'ụdị kwesịrị karama abụọ ahụ ka o jide ha n'ọnọdụ dị mma na-adịghị ejegharị ejegharị. Usoro imechi ngwugwu a na-eji nkata abụọ dị n'akụkụ na obere nkata abụọ ọzọ, nke mere na ọ dịghị mkpa iji stika ọ bụla. A pụrụ ijụgharị igbe a mmanya ọzọ ma ọ bụkwanụ jiri ya mara ihe ngosi mara mma n'elu shelf.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Massaya Ngwugwu Mmanya meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Massaya Ngwugwu Mmanya ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Massaya Ngwugwu Mmanya maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Nha & Mkpuchi: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Mkpado: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Teknụzụ Mmepụta: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Ịma Aka Imepụta: The biggest challenge was to transform the concept into a functional design.
Nchọpụta: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Mkpali: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Oge Ọrụ: Winter 2013
Usoro Ọrụ: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Ndị Otu: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Asụsụ Foto: Vicken Demirdjian