Top Toy Nhazi Ime Ụlọ Ahịa Bụ Isi nke Li Xiang

Ihe emepụtara bụ Top Toy Nhazi Ime Ụlọ Ahịa Bụ Isi nke Li Xiang bụ onye meriri a na-asọpụrụ nke ukwuu nke 2026 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ime Ụlọ na Ngosipụta.

ỌlaọchaIme Ụlọ· 2026

Top Toy Nhazi Ime Ụlọ Ahịa Bụ Isi

nke Li Xiang

Onye Ahịa: Top Toy

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ime Ụlọ

26,872

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #174271

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Top Toy Nhazi Ime Ụlọ Ahịa Bụ Isi

Top Toy bụ nhazi ime ụlọ nke ụlọ ahịa bụ isi zuru ụwa ọnụ nke dị n'okporo ụzọ Nanjing East dị na Shanghai. Ụlọ ahịa ahụ na-eji asụsụ ohere egwuregwu nke sitere n'ike mmụọ nsomi nke mkpuchi ihe egwuregwu ụmụaka na igwe egwuregwu vidiyo ochie. Ihu ụlọ ahụ na-echetara mmadụ mkpuchi blister, a haziekwara steepụ ndị ahụ dịka ọkwa egwuregwu. Mpaghara ndị agwa nwere agba dị iche iche, ebe kọfị na blọk nrụnye na-emepụta ọnọdụ ndị na-eduzi nchọgharị. Nrụnye modular na agba ndị siri ike na-akwado isiokwu egwuregwu ahụ. Ebumnuche nhazi a bụ ime ka azụmahịa anụ ahụ bụrụ ihe mmekọrịta na nke na-emetụ ndị ọbịa nke afọ niile n'obi.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Top Toy Nhazi Ime Ụlọ Ahịa Bụ Isi meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Top Toy Nhazi Ime Ụlọ Ahịa Bụ Isi ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Top Toy Nhazi Ime Ụlọ Ahịa Bụ Isi bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
Mkpado: interior, retail
Nchọpụta: On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.

Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail.
Mkpali: Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
Oge Ọrụ: The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
Usoro Ọrụ: The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
Asụsụ Foto: SFAP