Chateau Loulan Nkwakọba Karama Mmanya nke Wen Liu

Ihe emepụtara bụ Chateau Loulan Nkwakọba Karama Mmanya nke Wen Liu bụ onye meriri a na-asọpụrụ nke ukwuu nke 2026 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2026

Chateau Loulan Nkwakọba Karama Mmanya

nke Wen Liu

Onye Ahịa: Shenzhen Oracle Creative Design Co.,Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

5,786

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #173417

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Chateau Loulan Nkwakọba Karama Mmanya

Chateau Loulan bụ nkwakọba emere maka mmanya ọcha nke nwere ntakịrị mmanya na-aba n'anya na ụtọ dị ọkara nke a na-emepụta na China. E ji ígwè mee akara ahụ, nke nwere agba akụkụ ụfọdụ na njedebe frosted, ma o gosipụtara onye a ma ama n'akụkọ ọdịnala a maara dị ka Nwa Agbọghọ Mara Mma nke Loulan. Ọrụ oghere sitere n'ike mmụọ nke usoro ọcha na-efe efe nke odide aka ndị China na-etolite windo na-ahụ ụzọ nke ọkara nke na-egosi agba mmanya dị n'ime ya. Ihe odide aka ndị dị n'ala karama ahụ na-echetara odida obodo ọzara nke ebe a na-eme mmanya ahụ. Karama ahụ tụrụ milimita 76 site na 76 site na 300.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Chateau Loulan Nkwakọba Karama Mmanya meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Chateau Loulan Nkwakọba Karama Mmanya ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Chateau Loulan Nkwakọba Karama Mmanya maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Nha & Mkpuchi: 76mmx76mmx300mm
Mkpado: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Teknụzụ Mmepụta: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Ịma Aka Imepụta: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Nchọpụta: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Mkpali: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Oge Ọrụ: August - December 2024, Shenzhen, China
Usoro Ọrụ: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Ndị Otu: Creative Direction: Wen Liu
Design Execution: Weijun Liu