Zhang Gong Lao Jiu Nhazi Mkpuchi Mmanya nke Wen Liu

Ihe emepụtara bụ Zhang Gong Lao Jiu Nhazi Mkpuchi Mmanya nke Wen Liu bụ onye meriri a na-asọpụrụ nke ukwuu nke 2026 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2026

Zhang Gong Lao Jiu Nhazi Mkpuchi Mmanya

nke Wen Liu

Onye Ahịa: Shenzhen Oracle Creative Design Co.,Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

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Nhazi a

Maka Zhang Gong Lao Jiu Nhazi Mkpuchi Mmanya

Zhang Gong Lao Jiu bụ nhazi mkpuchi maka baijiu ndị China nke ka nká. E ji ụrọ terracotta siri ike nwere ihe ndị e mepụtara n'elu ya mee karama ahụ, ọdịdị ya na-echetakwa mgbanwe ọdịdị na-emere n'amaghị ama mgbe a na-akpụ ite n'elu wiil na-atụgharị atụgharị. Elu ya siri ike na-enye karama ahụ àgwà imetụ aka siri ike. E ji plastik nwere ngwụcha yiri ahịhịa osisi mee mkpuchi ya, ọ na-erukwa ụkpụrụ mmechi siri ike. Igbe dị n'èzí na-ejikọta osisi cork oak sitere n'okike na ígwè, na-agbakwụnye nchekwa okpomọkụ na nkwụsị mkpọtụ maka mbufe nchekwa. Nhazi a gbadoro anya n'imetụ aka.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Zhang Gong Lao Jiu Nhazi Mkpuchi Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Zhang Gong Lao Jiu Nhazi Mkpuchi Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Zhang Gong Lao Jiu Nhazi Mkpuchi Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Nha & Mkpuchi: 120mm*120mm*280mm
Mkpado: Natural, Rustic, Time-Tempered, Eco-Conscious
Teknụzụ Mmepụta: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Ịma Aka Imepụta: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Nchọpụta: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Mkpali: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Oge Ọrụ: November 2024, Shenzhen, China
Usoro Ọrụ: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Ndị Otu: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li