Moutai Dream Red Nkwakọba Mmanya nke Heng Luo and Yi Huang

Ihe emepụtara bụ Moutai Dream Red Nkwakọba Mmanya nke Heng Luo and Yi Huang bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Platinum na Udi Asọmpi Nhazi Ngwungwu.

PlatinumNgwungwu· 2025

Moutai Dream Red Nkwakọba Mmanya

nke Heng Luo and Yi Huang

Onye Ahịa: Moutai Industrial Design Center

Onye Meriri Ihe Nrite A' Design Award nke Platinum na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #170889

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Moutai Dream Red Nkwakọba Mmanya

Moutai Dream Red bụ nhazi nkwakọba e mepụtara maka ngwaahịa mmanya nke China. Ngwugwu ahụ tọrọ 137 site na 137 site na 360 millimeters ma na-eji uhie cinnabar sitere na mmụọ ihe e ji lacquer mee n'oge ọchịchị Han, jikọtara ya na oji iji nweta ọdịdị dị elu. Eserese na-egosi ihe nnọchianya akara ngwaahịa ka ọ na-ebuli iko elu na mmemme aṅụrị. Nhazi ahụ na-etinye usoro ime oghere, akara ekpo ọkụ na obibi ultraviolet n'akwụkwọ pụrụ iche a na-emegharị emegharị. Ihe dị ka pasent 95 nke ngwugwu ahụ dị mma na gburugburu ebe obibi ma nwee ike ire ere na ala. E bu n'obi ka nhazi a bụrụ maka onyinye, nchekwa na oriri nnukwu mmemme.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Platinum

Moutai Dream Red Nkwakọba Mmanya meriri A' Design Award nke Platinum, nnabata dị oke ugwu e nyere design ndị bụ n'ezie pụrụ iche, mara mma ma dị ebube. Ndị meriri na Platinum bụ ihe ịtụnanya nke imepụta, ihe akaebe nke oke ntụgharị uche imepụta ihe, ma na-egosi ikike ọrụ na ọgụgụ isi na-enweghị ntụnyere nke ndị designer ha. A na-atụ anya na design ndị a ga-abụ ọrụ kacha mara amara nke na-akọwa ịma mma nke oge, na-enye aka na ọdịmma obodo ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Moutai Dream Red Nkwakọba Mmanya na-egosi ọkwa ịdị mma karịrị oke ma n'enweghị obi abụọ na-eme ka ụwa bụrụ ebe ka mma site na àgwà ya bara uru na dị oke ọnụ ahịa. Moutai Dream Red Nkwakọba Mmanya bụ ọrụ meriri A' Design Award nke Platinum nke na-akpali ọchịchọ, na-akpali, na-eme ka obi ụtọ jupụta ma na-akpali oke ọṅụ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Nha & Mkpuchi: 137x137x360mm
Mkpado: Moutai, Wine, Chinese Red, Dream, Romance
Teknụzụ Mmepụta: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Ịma Aka Imepụta: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Nchọpụta: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Mkpali: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Oge Ọrụ: Renhuai city, 5 March 2024-19 April 2024
Usoro Ọrụ: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Ndị Otu: Heng Luo
Yi Huang
Asụsụ Foto: Moutai Industrial Design Center