Guijiu 20 Mkpuchi Mmanya Ike nke Liandong Zhang and Xueqian Zhang

Ihe emepụtara bụ Guijiu 20 Mkpuchi Mmanya Ike nke Liandong Zhang and Xueqian Zhang bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Ngwungwu.

ỌlaedoNgwungwu· 2025

Guijiu 20 Mkpuchi Mmanya Ike

nke Liandong Zhang and Xueqian Zhang

Onye Ahịa: Guizhou Guijiu Group Co., Ltd

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #170686

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Guijiu 20 Mkpuchi Mmanya Ike

Guijiu 20 bụ mkpuchi maka mmanya baijiu nke China. Karama ahụ jikọtara elu gbara okirikiri na ahụ nwere akụkụ anọ, ụdị e jikọtara na echiche omenala banyere ịdị n'otu. Atụmatụ ndị e sere n'elu ya nke urukurubụba, phoenix, nnụnụ na azụ sitere na ihe omenala nke agbụrụ dị iche iche na Guizhou, China. Ahịrị mgbanaka afọ na ahịrị nkwụsị ala na-egosi ịka nká nakwa odida obodo ahụ. E ji enyo na-egosi ìhè nke ukwuu mee karama ahụ, tinyekwa mkpuchi ígwè, ma nhazi elu ya na-enye enyo ahụ ọdịdị dị ka ite ọkpọ n'ọnụ ahịa dị ala. Ahụ karama ahụ nwere akụkụ anọ na-emekwa ka njide ya dị mfe.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Guijiu 20 Mkpuchi Mmanya Ike meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Guijiu 20 Mkpuchi Mmanya Ike ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Guijiu 20 Mkpuchi Mmanya Ike na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Nha & Mkpuchi: box：140*110*275mm
bottle：115*62*223mm
Mkpado: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
Teknụzụ Mmepụta: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Ịma Aka Imepụta: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Nchọpụta: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Mkpali: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Oge Ọrụ: The project launched in February 2021 and release to market in June 2024
Usoro Ọrụ: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Ndị Otu: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Asụsụ Foto: Guizhou Guijiu Group Co., Ltd