Ihe emepụtara bụ Miniso Land Ahịa nke Xiang Li bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Ime Ụlọ na Ngosipụta.

ỌlaedoIme Ụlọ· 2025

Miniso Land Ahịa

nke Xiang Li

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Ime Ụlọ

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Miniso Land Ahịa

N'ime ohere ụlọ akụkụ atọ nke Miniso Land, e nwere mpaghara isi isii na ihe karịrị ụdị ngwaahịa akara jikọtara ọnụ iri asaa si n'ụwa IP dị iche iche. Onye nhazi mezuru njikọta nke ụdị dị iche iche na arụmọrụ iji ohere mee ihe nke ọma site n'ịguzobe mpaghara ọnọdụ dị iche iche, na-ezere enweghị mmasị nke ahụmahụ ịzụ ahịa ugboro ugboro ọdịnala nwere ike iweta. Site na mpaghara igbe nzuzo nke yiri ka ọ nọ n'ime afụ pink, mpaghara zuru oke nwere mmetụta anya montage, mpaghara anụ ụlọ na mpaghara ísì nwere mmetụta okike dị iche iche, ruo na mpaghara plush nke dị ka ịbanye n'ụwa akụkọ ọdịnala.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Miniso Land Ahịa meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Miniso Land Ahịa ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Miniso Land Ahịa na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Mkpado: interior retail
Ịma Aka Imepụta: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Mkpali: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Oge Ọrụ: Shanghai, China
Asụsụ Foto: Photograph丨SFAP

Gụọ Akụkọ Mgbasa Ozi

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