Joy To Go Ngwugwu nke Du Qingyu and Zhang Jun

Ihe emepụtara bụ Joy To Go Ngwugwu nke Du Qingyu and Zhang Jun bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2025

Joy To Go Ngwugwu

nke Du Qingyu and Zhang Jun

Onye Ahịa: Joy Studio

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #165104

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Joy To Go Ngwugwu

Ngwugwu nnyefe nri ngwa ngwa Joy To Go na-ejikọta obere agwa mara mma nke IP a na-akpọ Joy na nri, na-eke nhazi dị n'otu na usoro ngwugwu ahụ niile. A naghị eji ihe egwuregwu ndị a eme ihe naanị maka ịtọ ụtọ kamakwa ọ na-egosi ka esi emepe ngwugwu ahụ. Dịka ọmụmaatụ, a na-egosi agwa nwere hamburger n'isi ya n'elu ngwugwu hamburger ahụ. Ọ bụ naanị mgbe ndị na-eji ya meghere mkpuchi ya ka a ga-ahụ ihe ndị ọzọ e ji eme hamburger ahụ nwayọọ nwayọọ. Ọzọkwa, enwere ike iji ngwugwu ahụ mee ihe ọzọ, n'ihi na a pụrụ ịdọpụ ụdị eserese ndị dị na ya iji mee ihe nrịbama akwụkwọ, nke na-enyere aka ịkwalite mmata banyere gburugburu ebe obibi.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Joy To Go Ngwugwu meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Joy To Go Ngwugwu ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Joy To Go Ngwugwu maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Nha & Mkpuchi: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Mkpado: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Teknụzụ Mmepụta: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Ịma Aka Imepụta: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Nchọpụta: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Mkpali: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Oge Ọrụ: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Usoro Ọrụ: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Ndị Otu: Du Qingyu
Zhang Jun
Asụsụ Foto: Du Qingyu