Hong Lou Meng Dream Ten Ọrụ Bụ Isi: Ngwungwu Manya nke Chuan Zhang

Ihe emepụtara bụ Hong Lou Meng Dream Ten Ọrụ Bụ Isi: Ngwungwu Manya nke Chuan Zhang bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2025

Hong Lou Meng Dream Ten Ọrụ Bụ Isi: Ngwungwu Manya

nke Chuan Zhang

Onye Ahịa: Chuan Zhang

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

10,546

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #164550

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Hong Lou Meng Dream Ten Ọrụ Bụ Isi: Ngwungwu Manya

Ederede Akwụkwọ: Hong Lou Meng Dream Ten bụ nhazi ngwungwu ọkaibe maka baijiu, otu mmanya ọdịnala ndị China. Ọdịdị karama ahụ na-eso ụdị elu ụlọ nke Grand View Garden, ebe e mere ihe n'akwụkwọ akụkọ ochie bụ Dream of the Red Chamber. Ejiri ụdị akwụkwọ ogede dozie gburugburu karama ahụ n'ọtụtụ oyi akwa, na-echetara mmadụ uwe mkpịrịkpa a gbadara agbada. Eji ezigbo ụrọ (ceramic) mepụta karama ahụ ma jiri cloisonne enamel, bụ́ ọrụ aka ọdịnala ndị China, mechaa ya. Agba ndị dị iche iche na-eme ka ọdịdị ya pụta ìhè n'anya. Ọdịdị ya na-enyere aka ijide ya nke ọma ma meghee ya n'ụzọ dị mfe, ebe akara ngosi doro anya na-egosipụta ozi gbasara ngwaahịa ahụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Hong Lou Meng Dream Ten Ọrụ Bụ Isi: Ngwungwu Manya meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Hong Lou Meng Dream Ten Ọrụ Bụ Isi: Ngwungwu Manya ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Hong Lou Meng Dream Ten Ọrụ Bụ Isi: Ngwungwu Manya maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Nha & Mkpuchi: 150*300*115mm
Mkpado: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Teknụzụ Mmepụta: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Ịma Aka Imepụta: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Nchọpụta: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Mkpali: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Oge Ọrụ: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Usoro Ọrụ: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Ndị Otu: Chuan Zhang