Adam And Eve Mkpọ Nri nke Antonia Skaraki

Ihe emepụtara bụ Adam And Eve Mkpọ Nri nke Antonia Skaraki bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2025

Adam And Eve Mkpọ Nri

nke Antonia Skaraki

Onye Ahịa: A|S Strategy, Branding & Communication

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Adam And Eve Mkpọ Nri

Mkpọ a jikọtara ịkọ akụkọ, nka na ọdịnala n'ụzọ dị mma. Site n'akụkọ Baịbụl na Odyssey nke Homer, ọ na-asọpụrụ ọdịnala ebighị ebi nke ikpọ figs n'anwụ. Eserese ihe ọkụkụ ochie na-akpali mmetụta nchọpụta na nchọta, na-ejikọta nka na sayensị dịka akwụkwọ ndetu ndị nchọpụta oge gboo. Nhazi a na-asọpụrụ ịba ụba okike na ọgụgụ isi mmadụ, na-emepụta njikọ gbara ụka n'etiti akụkọ ihe mere eme, ihe nketa, na nka ichekwa ihe. Mkpọ a na-eme ka mkpụrụ dị mfe ghọọ akụkọ nke ịchọsi ike ịmata ihe, ịma mma nka, na ọdịnala.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Adam And Eve Mkpọ Nri meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Adam And Eve Mkpọ Nri ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Adam And Eve Mkpọ Nri bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Nha & Mkpuchi: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Mkpado: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Teknụzụ Mmepụta: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Ịma Aka Imepụta: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Nchọpụta: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Mkpali: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Oge Ọrụ: The project started in January and finished in August. It hit the US markets in September.
Usoro Ọrụ: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.