Wụga na ọdịnaya
Xijiu Matured Liquor Nkwakọ Mmanya nke Chengdu Times Fashion Art Design Co., Ltd

Ihe emepụtara bụ Xijiu Matured Liquor Nkwakọ Mmanya nke Chengdu Times Fashion Art Design Co., Ltd bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Platinum na Udi Asọmpi Nhazi Ngwungwu.


PlatinumNgwungwu· 2025

Xijiu Matured Liquor Nkwakọ Mmanya

nke Chengdu Times Fashion Art Design Co., Ltd

Onye Ahịa: Guizhou Xijiu Co..ltd

Onye Meriri Ihe Nrite A' Design Award nke Platinum na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

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Agba

Nhazi a

Maka Xijiu Matured Liquor Nkwakọ Mmanya

Xijiu Matured Liquor bụ nkwakọ e mere maka usoro mmanya ndị China. Karama ahụ na-edobe ọdịdị igba oge gboo nke akara ahịa ahụ ma na-arụtụ aka na ụdị okirikiri nke otu ihe e debere na Palace Museum, ọdịdị e jikọtara na izuoke na udo n'omenala ndị China oge ochie. E ji laser kanye nkwupụta afọ nke afọ 15 na afọ 30 dịka rịbọn na-asọ asọ. Okpuchi karama ahụ ji ọdịdị ihu anọ nke ọma ma na-emeghe ma na-emechi nke ọma. N'ime ya, ihe osise mbụ nke e sere n'ụdị ịkanye n'osisi na-egosi odida obodo dị n'akụkụ Osimiri Chishui na ihe ndị e ji eme mmanya ahụ. Igbe dị n'èzí dị mfe ibu na idobe.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Platinum

Xijiu Matured Liquor Nkwakọ Mmanya meriri A' Design Award nke Platinum, nnabata dị oke ugwu e nyere design ndị bụ n'ezie pụrụ iche, mara mma ma dị ebube. Ndị meriri na Platinum bụ ihe ịtụnanya nke imepụta, ihe akaebe nke oke ntụgharị uche imepụta ihe, ma na-egosi ikike ọrụ na ọgụgụ isi na-enweghị ntụnyere nke ndị designer ha. A na-atụ anya na design ndị a ga-abụ ọrụ kacha mara amara nke na-akọwa ịma mma nke oge, na-enye aka na ọdịmma obodo ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Xijiu Matured Liquor Nkwakọ Mmanya na-egosi ọkwa ịdị mma karịrị oke ma n'enweghị obi abụọ na-eme ka ụwa bụrụ ebe ka mma site na àgwà ya bara uru na dị oke ọnụ ahịa. Xijiu Matured Liquor Nkwakọ Mmanya bụ ọrụ meriri A' Design Award nke Platinum nke na-akpali ọchịchọ, na-akpali, na-eme ka obi ụtọ jupụta ma na-akpali oke ọṅụ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche
The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Nha & Mkpuchi
150mm*50mm*180mm
Mkpado
Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Teknụzụ Mmepụta
- The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Ịma Aka Imepụta
The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Nchọpụta
The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Mkpali
The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Oge Ọrụ
This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Usoro Ọrụ
User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Ndị Otu
Xiaohu Feng
Xian Huo
Lei Wang

Nkwado

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