Ihe emepụtara bụ Guotai Longjiu Zuncang Ngwungwu Baijiu nke Ying Song Brand Design Shenzhen Co., Ltd bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ngwungwu.

BronzNgwungwu· 2024

Guotai Longjiu Zuncang Ngwungwu Baijiu

nke Ying Song Brand Design Shenzhen Co., Ltd

Onye Ahịa: Guizhou Guotai Liquor Group Co., Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ngwungwu

21,088

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #161485

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Guotai Longjiu Zuncang Ngwungwu Baijiu

Guotai Longjiu Zuncang bụ nhazi ngwungwu maka baijiu ndị China dị elu nke a mepụtara na mpaghara Osimiri Chishui. Ihe ọmụmụ edo edo dị n'etiti na-echetara Osimiri Chishui na-agafe Elu Ala Yunnan-Guizhou na dragọn na-aga n'ime igwe ojii. E jiri ụrọ mepụta karama ahụ n'ụdị akara jed nke eze, ekpuchie ya site n'elu site na okpu ígwè. Brocade, akwa ndị China ndị a kpara akpa nke ọdịnala, na-eme lebụl ahụ ma na-echetara akwa uwe dragọn nke eze. A gbanwere ahịrị dragọn e sere aka ka ọ bụrụ data ntụpọ maka ọkwa akwa. Karama ahụ tozuru 90 site na 90 ruo na 215 milimita.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Guotai Longjiu Zuncang Ngwungwu Baijiu meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Guotai Longjiu Zuncang Ngwungwu Baijiu ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Guotai Longjiu Zuncang Ngwungwu Baijiu na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
Nha & Mkpuchi: bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade
Mkpado: Chinese Baijiu packaging, packaging design
Teknụzụ Mmepụta: We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
Ịma Aka Imepụta: The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
Nchọpụta: Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
Mkpali: The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
Oge Ọrụ: The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
Usoro Ọrụ: Bottle with metal cap from top
Ndị Otu: Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei
Asụsụ Foto: IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,