Ihe emepụtara bụ Passion Fruit Biya nke Jin Zhang bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ngwungwu.

BronzNgwungwu· 2024

Passion Fruit Biya

nke Jin Zhang

Onye Ahịa: Wuhan Sanbu Brand Design

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Passion Fruit Biya

2024 bụ Afọ Dragọn (Loong) na China. Aha azụmahịa biya a bụ "Golden Dragon Spring", ya mere onye chepụtara ya gosipụtara "dragọn" na-anọchite anya mmụọ akara na mmụọ ndị China, bụ nke ghọrọ ihe a na-ahụ anya dị mkpa nke ngwugwu a. N'otu oge ahụ, nke a bụ biya a rụpụtara n'aka nke nwere ụtọ mkpụrụ pashọn. Onye chepụtara ya ji alaka na akwụkwọ mkpụrụ pashọn, yana ntị ọka wit na hops kacha mkpa n'ịme biya, mepụta ihe ngosi jupụtara na ndụ, na-egosipụta ụtọ mkpụrụ pashọn na-eme ka ahụ dị jụụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Passion Fruit Biya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Passion Fruit Biya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Passion Fruit Biya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Nha & Mkpuchi: height 250mm x diameter 80mm
Mkpado: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Teknụzụ Mmepụta: The bottle is made of iron
Ịma Aka Imepụta: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Nchọpụta: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Mkpali: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Oge Ọrụ: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Usoro Ọrụ: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Patentị: InBev jinlongquan beer (Hubei) Co., Ltd
Ndị Otu: Designer: Jin Zhang
illustration: Jin Zhang