Sheng Ming Yue Igbe Onyinye Mooncake nke Hu Wan, Li Jianpeng and Shi Xiaoxia

Ihe emepụtara bụ Sheng Ming Yue Igbe Onyinye Mooncake nke Hu Wan, Li Jianpeng and Shi Xiaoxia bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ngwungwu.

BronzNgwungwu· 2024

Sheng Ming Yue Igbe Onyinye Mooncake

nke Hu Wan, Li Jianpeng and Shi Xiaoxia

Onye Ahịa: Netease Yanxuan Trading Co. Ltd

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ngwungwu

14,083

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #154809

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Sheng Ming Yue Igbe Onyinye Mooncake

N'oge Ememme Mid-Autumn, a na-eji mooncake enye onyinye na iri onwe. Otú ọ dị, dịka nkwakọ ngwaahịa na-aghọwanye nke okomoko na nke na-emefu ihe, ndị otu a ji uche mepụta igbe onyinye mooncake dị mkpụmkpụ ma na-echebe gburugburu ebe obibi. Sheng Ming Yue na-egosi ọnwa na-enwu nke na-ebili n'elu osimiri, na-egosipụta ọchịchọ ndị China maka njikọta ezinụlọ na ihe ndị mara mma, na-echekwa ọdịdị onyinye dị elu ebe ọ na-egosikwa ịdị mma na omimi nke omenala ọdịnala ndị China. Ebumnuche bụ inye ụzọ dị elu ogo ma dị ọnụ ala iji mee ememe ememme a ebe ọ na-akwalite ụdị ndụ na-adịgide adịgide.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Sheng Ming Yue Igbe Onyinye Mooncake meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Sheng Ming Yue Igbe Onyinye Mooncake ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Sheng Ming Yue Igbe Onyinye Mooncake na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Nha & Mkpuchi: Width：200mm x Depth:110mm x Height：255mm
Mkpado: Oriental Aesthetics, Package Design
Teknụzụ Mmepụta: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Ịma Aka Imepụta: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Nchọpụta: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Mkpali: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Oge Ọrụ: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Usoro Ọrụ: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Ndị Otu: Hu Wan
Li Jianpeng
Shi xiaoxia
Asụsụ Foto: Creative Director Hu Wan
Designer Li Jianpeng