Espresso Nhazi Akara Kofi nke Andromachi Kakava

Ihe emepụtara bụ Espresso Nhazi Akara Kofi nke Andromachi Kakava bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2024

Espresso Nhazi Akara Kofi

nke Andromachi Kakava

Onye Ahịa: ABC Design Communication

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Espresso Nhazi Akara Kofi

Nkwakọ kofi chọrọ nhazi pụrụ iche n'ihi nnukwu asọmpi dị. Nnyocha e mere dabere na nhazi agba nke espresso nyere Sottos Family ọdịdị mara mma dị iche na nkwakọ ahụ. Ya mere, usoro agba nke nkwakọ ahụ na-akọwa ngwakọta kofi dị iche iche, na-eduga uche ndị ahịa ka ha jikọta agba na ụtọ na isi ụtọ kwesịrị ya. E mepụtara ọmụmụ ihe a nke ọma site n'ịtụle mmepe ihe ndị mpaghara nke na-egosipụta akara kofi espresso Sottos Family.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Espresso Nhazi Akara Kofi meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Espresso Nhazi Akara Kofi ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Espresso Nhazi Akara Kofi maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Nha & Mkpuchi: Metallic Pouch: Width 155mm x Height 325mm
Mkpado: espresso, sottos, coffee,
Teknụzụ Mmepụta: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Ịma Aka Imepụta: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Nchọpụta: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Mkpali: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Oge Ọrụ: The project started in November 2019 in Athens and finished in December 2022 in Athens
Usoro Ọrụ: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Ndị Otu: Costas Lakis
Andromachi Kakava