Yunnan Baiyao Ihe Ngwungwu Toothpaste nke Tiger Pan

Ihe emepụtara bụ Yunnan Baiyao Ihe Ngwungwu Toothpaste nke Tiger Pan bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ngwungwu.

BronzNgwungwu· 2023

Yunnan Baiyao Ihe Ngwungwu Toothpaste

nke Tiger Pan

Onye Ahịa: Yunnanbaiyaogroup Co., Ltd

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ngwungwu

20,758

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #145832

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Yunnan Baiyao Ihe Ngwungwu Toothpaste

Yunnan Baiyao bụ nhazi ngwungwu maka ụdị toothpaste ụmụaka. Agwa ahụ nke ọma bụ nwa igwe ojii (cloud), nke sitere n'aha ahụ dịka nkọwa "yun" pụtara igwe ojii. Agwa a na-apụta n'ụdị iche iche nke ihu iji gosipụta afọ ndị dị iche iche. Foto ndị e sere ka e sere n'ụdị eserese ụmụaka iji dọta uche ndị nne n'elu shelf. Igbe ndị ahụ dabara maka ntọala shelf ma n'atụmatụ kwụ ọtọ ma n'atụmatụ dina ala, ma igbe strawberry na-ejikọta ọnụ iji mepụta ihe onyonyo strawberry buru ibu. E ji PLA mee ngwungwu a, nke na-agbaze n'ime ọnwa abụọ ruo iri.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Yunnan Baiyao Ihe Ngwungwu Toothpaste meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Yunnan Baiyao Ihe Ngwungwu Toothpaste ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Yunnan Baiyao Ihe Ngwungwu Toothpaste na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Nha & Mkpuchi: Width 46mm x Depth 39mm x Height 159mm
Mkpado: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Teknụzụ Mmepụta: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Ịma Aka Imepụta: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Nchọpụta: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Mkpali: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Oge Ọrụ: The project lasts 2 months, designed in Shenzhen
Usoro Ọrụ: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Ndị Otu: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Asụsụ Foto: Tiger Pan