New Year's Red Envelopes Ngwugwu Envelopu Uhie nke Afọ Ọhụrụ nke CCB Fintech Co., Ltd.

Ihe emepụtara bụ New Year's Red Envelopes Ngwugwu Envelopu Uhie nke Afọ Ọhụrụ nke CCB Fintech Co., Ltd. bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2023

New Year's Red Envelopes Ngwugwu Envelopu Uhie nke Afọ Ọhụrụ

nke CCB Fintech Co., Ltd.

Onye Ahịa: China Construction Bank Corporation

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

12,515

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #144972

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka New Year's Red Envelopes Ngwugwu Envelopu Uhie nke Afọ Ọhụrụ

Envelopu Uhie nke Afọ Ọhụrụ bụ nhazi nke akpa uhie atọ e mepụtara maka Afọ Ọhụrụ ndị Chinese. Envelopu uhie bụ onyinye ọdịnala ndị Chinese e ji eme mmemme abalị Afọ Ọhụrụ, ma okwu ahụ Li Shi na-ebu ihe ọma na akụ na ụba n'ime ya. Nhazi ọ bụla dabere na ekele ọdịnala: azụ nke ọganihu, oroma na-eweta ihu ọma, na kịrịkịrị nke akụ na ụba. Ihe eserese ndị ahụ wepụtara ụdị mkpụrụ ego ochie ndị Chinese ma jikọọ ụdị ahụ na akara ọ bụla site na ntụpọ dị mfe, ahịrị, na elu ihe. Envelopu ọ bụla dị mm 180 site na mm 90 n'ogologo na obosara.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

New Year's Red Envelopes Ngwugwu Envelopu Uhie nke Afọ Ọhụrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na New Year's Red Envelopes Ngwugwu Envelopu Uhie nke Afọ Ọhụrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ New Year's Red Envelopes Ngwugwu Envelopu Uhie nke Afọ Ọhụrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine).
Nha & Mkpuchi: Specifications: electronic image format
Size: 180 * 90mm
Mkpado: Red envelopes, New Year's, Chinese, auspicious, luck
Teknụzụ Mmepụta: 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software
Ịma Aka Imepụta: 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme.
Nchọpụta: It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
Mkpali: The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
Oge Ọrụ: The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
Ndị Otu: Chen Lei,Shusheng Liu