Spot On Ntinye Ọkụ Mmekọrịta nke Responsive Spaces and Michael Holzer

Ihe emepụtara bụ Spot On Ntinye Ọkụ Mmekọrịta nke Responsive Spaces and Michael Holzer bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Nkwụnye.

ỌlaedoNkwụnye· 2023

Spot On Ntinye Ọkụ Mmekọrịta

nke Responsive Spaces and Michael Holzer

Onye Ahịa: Creative Region / City of Linz

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Nkwụnye

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #144465

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Spot On Ntinye Ọkụ Mmekọrịta

Window ụlọ ahịa tọgbọrọ chakoo na-agwụ ike. Karịsịa n'ihi oria ojoo nke Covid-19 windo ụlọ ahịa tọgbọ chakoo ghọrọ ihe dị ngwa karịa maka obodo Linz. Mana ọkachasị, n'ebe dị ukwuu n'obodo niile, oghere ndị ahụ bụkwa ebe ngosi ejighi ya nke enwere ike itinye n'ọrụ nke ọma ugbu a. Ya mere nrụnye windo ụlọ ahịa a pụrụ iche na echiche nke "Spot On" n'azụ ya e mepụtara. Nrụnye ọkụ na-emekọrịta ihe na-atụgharị windo efu ka ọ bụrụ akụkụ nka na-adọrọ adọrọ na nke pụrụ iche, ebe ọ na-enyekwa azụmaahịa mpaghara ka ọ bụrụ ọkwa nwa oge bara uru. Anyị. Ịhụnanya. Linz.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Spot On Ntinye Ọkụ Mmekọrịta meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Spot On Ntinye Ọkụ Mmekọrịta ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Spot On Ntinye Ọkụ Mmekọrịta na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Nha & Mkpuchi: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Mkpado: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Teknụzụ Mmepụta: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Ịma Aka Imepụta: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Nchọpụta: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Mkpali: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Oge Ọrụ: Since August 2021 in Linz
Usoro Ọrụ: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Ndị Otu: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Asụsụ Foto: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus