Ihe emepụtara bụ Guo Nian Hao 包装 nke Xiaohongshu bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2023

Guo Nian Hao 包装

nke Xiaohongshu

Onye Ahịa: Xiaohongshu

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #142120

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Guo Nian Hao 包装

Igbe onyinye afọ ọhụrụ nke Xiaohongshu 2022 sitere na akụkọ ifo gbasara Ememme mmiri. N'ịga n'ihu n'ọdịnala nke ndị nna nna, Xiaohongshu akwadola ụdị dị iche iche nke Ìhè, ụda, na uhie. Onyinye ndị ahụ gụnyere ọkụ abalị, Halli Galli, envelopu uhie, na akwụkwọ kalenda uhie na-anọchi anya Xiaohongshu. Igbe onyinye a na-ejikọta akụkọ akụkọ ifo na ụdị onyinye atọ, na-emepụta usoro nhazi ọhụrụ site na omenala omenala. Ọ na-atụ anya igosipụta ezi ọchịchọ maka Afọ Ọhụrụ nke China ma nyefee ọgbọ ọhụrụ ihe nketa omenala.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Guo Nian Hao 包装 meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Guo Nian Hao 包装 ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Guo Nian Hao 包装 maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Nha & Mkpuchi: Width 345mm* Depth 285mm* Height 100mm
Mkpado: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Teknụzụ Mmepụta: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Ịma Aka Imepụta: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Nchọpụta: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Mkpali: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Oge Ọrụ: The project was launched in Shanghai in JAN 2022.
Usoro Ọrụ: Gifts could only be found after tearing off the riddle sealed on the cover.
Ndị Otu: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Asụsụ Foto: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu