Freeze Dried Nkwakọba Kọfị nke Shanghai Yuanshang Culture Communication Co., Ltd.

Ihe emepụtara bụ Freeze Dried Nkwakọba Kọfị nke Shanghai Yuanshang Culture Communication Co., Ltd. bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Ngwungwu.

ỌlaedoNgwungwu· 2022

Freeze Dried Nkwakọba Kọfị

nke Shanghai Yuanshang Culture Communication Co., Ltd.

Onye Ahịa: Huzhou Jinnuokang Health Technology Co., Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #134719

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Freeze Dried Nkwakọba Kọfị

Freeze Dried bụ atụmatụ nkwakọba kọfị e mepụtara maka ahịa ndị na-azụ ahịa na-eto eto. Nkwakọba ahụ jikọtara ọdịdị nke oge a na ihe ndị si n'omenala ndị China oge ochie. Echiche anya ya dabere n'ihe ise ndị bụ ọla edo, osisi, mmiri, ọkụ na ala, ma na-eji agba ndị China oge ochie eme ihe. Otu nnukwu ite na-ebu ọtụtụ obere ite, ya mere ịchekwa na iburu ha dị mfe. Enwere ike imechigharị obere ite ọ bụla, nke na-enyere aka ịchịkwa ọnụ ọgụgụ kọfị a na-eji. E bipụtara akara mpụta ahụ n'akwụkwọ e techiri etechi, ma e jiri polypropylene mee obere ite ndị ahụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Freeze Dried Nkwakọba Kọfị meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Freeze Dried Nkwakọba Kọfị ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Freeze Dried Nkwakọba Kọfị na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Nha & Mkpuchi: Diameter 95mm
Height 130mm
Mkpado: Ingenious, Quality, Fashion
Teknụzụ Mmepụta: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Ịma Aka Imepụta: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Nchọpụta: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Mkpali: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Oge Ọrụ: The project started in Shanghai in November 2020 and ended in May 2021.
Usoro Ọrụ: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.