Kagoshima Shinsen Cha Ọrụ Bụ Isi: Ngwakọta Ihe Ọṅụṅụ Tii Ndụ Akwụkwọ Ndụ nke Shoichiro Takei and Eriko Kunikata

Ihe emepụtara bụ Kagoshima Shinsen Cha Ọrụ Bụ Isi: Ngwakọta Ihe Ọṅụṅụ Tii Ndụ Akwụkwọ Ndụ nke Shoichiro Takei and Eriko Kunikata bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2022

Kagoshima Shinsen Cha Ọrụ Bụ Isi: Ngwakọta Ihe Ọṅụṅụ Tii Ndụ Akwụkwọ Ndụ

nke Shoichiro Takei and Eriko Kunikata

Onye Ahịa: JA KAGOSHIMA Federation of Economic Agricultural Cooperative Associations

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #133397

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Kagoshima Shinsen Cha Ọrụ Bụ Isi: Ngwakọta Ihe Ọṅụṅụ Tii Ndụ Akwụkwọ Ndụ

Ederede Akwụkwọ: Kagoshima Shinsen Cha bụ ngwakọta maka tii akwụkwọ ndụ e tinyere na karama, nke e mepụtara na Kagoshima, Japan. Akwụkwọ ndẹpụta ahụ na-eji ọcha dịka isi agba ya, nke mere na agba ndụ nke tii ahụ na-apụta ìhè n'anya. E dobere ụdị akwụkwọ tii abụọ dị mfe na agba ndị Japan izugbe na mbadamba akwụkwọ ahụ. Akara ahia ahụ na-ejikọta mkpụrụedemede mbụ nke onye mmepụta ahụ, ugwu mgbawa Sakurajima, na mkpụrụedemede T, E na A n'ime otu mkpụrụedemede Kanji. E ji Hiragana dee aha ngwaahịa ahụ iji gosipụta ọdịdị obodo Japan. Otu nhazi a ka e ji arụ igbe mbupu ngwaahịa, ihe mgbasa ozi, akwụkwọ mmado na broshọ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Kagoshima Shinsen Cha Ọrụ Bụ Isi: Ngwakọta Ihe Ọṅụṅụ Tii Ndụ Akwụkwọ Ndụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Kagoshima Shinsen Cha Ọrụ Bụ Isi: Ngwakọta Ihe Ọṅụṅụ Tii Ndụ Akwụkwọ Ndụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Kagoshima Shinsen Cha Ọrụ Bụ Isi: Ngwakọta Ihe Ọṅụṅụ Tii Ndụ Akwụkwọ Ndụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The team name the product to express pride and history of leading the Japanese tea industry for many years, allowing for the meaning and sound of the name. For creating this bland logo, they blend some elements, that is the client's initial, an active volcano Sakurajima Mt. (the symbol of Kagoshima in Japan) and T-E-A into only one Kanji as a mark design and the hidden message. So that the beautiful green color of this tea beverage brings out, the team use white as a basis for labeling and place simple objects with two kinds of tea leaves. Moreover, to express Japanese atmosphere, Hiragana is incorporated into the product name, and traditional Japanese colors are used on the label.
Nha & Mkpuchi: W66×H206×D66
Kagoshima prefecture’s tea production is the second largest agricultural output in Japan. However, most of the tea leaves are supplied to companies outside Kagoshima to process. Therefore, Kagoshima is little known as one of the leading tea producing regions in Japan. That is why the team had to build a strong branding strategy in order to create a new product of high-quality bottled tea focusing on its ingredients and production method.
Mkpado: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Teknụzụ Mmepụta: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Ịma Aka Imepụta: The most difficult part of its design was how to express its impressive appearance in a limited space of the product.
Also, from a branding point of view, the team thought it would be best to use the logo not only for this product but also as a banner for the client's tea brand.
Therefore, this logo should be versatile, highly visible and have a strong impact, so that it could be used for future series of the product as well.
As for its naming, they considered a number of factors, such as the visual element, the nuance of the word, and its registration issue.
Nchọpụta: In addition to the history of tea in Japan and development process of green tea industry including its tradition and production area, the team examined the demand for green tea in Japan and overseas, and its product development.
Meanwhile, they team also researched the following factors, such as what agricultural producers in Kagoshima particularly focus on,
past sales histories, expected target, what type of occasion to drink, competitor's tea flavor and its design and the like.
Mkpali: The team chose a tea flavor with a comfortable and refreshing tone in trend as well as a delicious aftertaste. Most Japanese bottled teas use a dark green or a green gradation background. Meanwhile, this product is a comfortable and refreshing beverage and so they decide to use white as a base color and place a simple and casual object with two tea leaves. The logo and naming of the tea are placed in the center of the layout to give an impressive appearance at the store.
Oge Ọrụ: The project started in August 2020 in Kagoshima, Japan, and finished in April 2021 in Kagoshima. The team tried to express the uniqueness of Japan and Kagoshima to make a strong impact on its design. As a result, in a short period of time after its launch, it became a record seller, which expanded sales channels one after another. The design of this shipping box was so well received that the client decided to sell recyclable box of tea with the same design.
Usoro Ọrụ: The team were involved from a much earlier stage of the product development and when deciding tea flavor as well. And the same concept was also applied to various promotional materials such as shipping boxes, banners, posters, and flyers.
Patentị: Copyrights belong to KATAL SEVEN Co., Ltd.
The client registered the logo and naming of this product as a trademark in 2021(No.T6408418/T2020-133872).
Ndị Otu: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Asụsụ Foto: Hiroki Ogusu (Photo)