Tsingtao Beer Ihe Mmeju Bụ Isi: Ngwugwu Igbe Onyinye Biya nke Tsingtao Brewery Culture Media Co., Ltd.

Ihe emepụtara bụ Tsingtao Beer Ihe Mmeju Bụ Isi: Ngwugwu Igbe Onyinye Biya nke Tsingtao Brewery Culture Media Co., Ltd. bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2022

Tsingtao Beer Ihe Mmeju Bụ Isi: Ngwugwu Igbe Onyinye Biya

nke Tsingtao Brewery Culture Media Co., Ltd.

Onye Ahịa: Tsingtao Brewery Culture Media Co.,Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #132955

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Tsingtao Beer Ihe Mmeju Bụ Isi: Ngwugwu Igbe Onyinye Biya

Tsingtao Beer bụ ngwugwu igbe onyinye emere maka ncheta afọ 120 nke akara ahịa a. Nhazi a na-ejide biya Pilsner ochie atọ ma dabere na ụlọ pụrụ iche nke Qingdao. Ihe osise a jikọtara ihe ndị a maara ama nke mpaghara na omenala akara ahịa, na-egosi njikọ dị n'etiti akara ahịa na omenala mpaghara ahụ. Igbe elu ahụ na-emeghe n'akụkụ abụọ, mmegharị nke ihe okpukpu hops nyere aka, otu n'ime ihe eji eme biya. A na-egosipụta biya ndị ahụ mgbe emeghere igbe onyinye ahụ. A na-eji akwụkwọ pụrụ iche eme ihe, mmepụta gụnyekwara mbipụta UV, ịkpọnwụ ọkụ na ịkọ ihe atụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Tsingtao Beer Ihe Mmeju Bụ Isi: Ngwugwu Igbe Onyinye Biya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Tsingtao Beer Ihe Mmeju Bụ Isi: Ngwugwu Igbe Onyinye Biya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Tsingtao Beer Ihe Mmeju Bụ Isi: Ngwugwu Igbe Onyinye Biya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Nha & Mkpuchi: Width 276mm x Depth 90mm x Height 286mm
Mkpado: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Teknụzụ Mmepụta: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Ịma Aka Imepụta: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Nchọpụta: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Mkpali: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Oge Ọrụ: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Usoro Ọrụ: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Ndị Otu: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu