Loacker Rebrand Ọrụ Bụ Isi: Ngwugwu Nri nke Marco Ventrice

Ihe emepụtara bụ Loacker Rebrand Ọrụ Bụ Isi: Ngwugwu Nri nke Marco Ventrice bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2022

Loacker Rebrand Ọrụ Bụ Isi: Ngwugwu Nri

nke Marco Ventrice

Onye Ahịa: Spider

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #127989

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Loacker Rebrand Ọrụ Bụ Isi: Ngwugwu Nri

Loacker Rebrand bụ usoro ngwugwu na njirimara akara ahịa nke e mepụtara maka ụlọ ọrụ nri mgbe ochie mara maka ngwaahịa wafer na chọkọletị. Akara ngosi ahụ na-ewere ọdịdị nke otu akara agha nke gụnyere Ugwu Sciliar, nke na-ezo aka na aha ezinụlọ, mgbọrọgwụ na okike gbara gburugburu. A na-eweta ezinụlọ ngwaahịa ọ bụla site na nkọwa doro anya nke usoro esi eme ihe na ihe eji eme ya. Emeghariwo usoro ọkwa nke ihe ngwugwu ahụ, foto ngwaahịa ahụ dịkwa n'ezie. Otu koodu dị n'azụ ngwugwu ọ bụla na-ejikọ na ozi ndị ọzọ gbasara akara ahịa na ihe ahụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Loacker Rebrand Ọrụ Bụ Isi: Ngwugwu Nri meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Loacker Rebrand Ọrụ Bụ Isi: Ngwugwu Nri ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Loacker Rebrand Ọrụ Bụ Isi: Ngwugwu Nri bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Nha & Mkpuchi: different sizes
Mkpado: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Teknụzụ Mmepụta: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Ịma Aka Imepụta: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Nchọpụta: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Mkpali: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Oge Ọrụ: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Usoro Ọrụ: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Ndị Otu: Spider Adv, Loacker Team
Asụsụ Foto: All food images were realized featuring studio PiùLuce.