Bay Ụlọ Ahịa Ihe Ịchọ Mma Na-Ere Ahịa nke SIG Design

Ihe emepụtara bụ Bay Ụlọ Ahịa Ihe Ịchọ Mma Na-Ere Ahịa nke SIG Design bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ime Ụlọ na Ngosipụta.

IgweIme Ụlọ· 2022

Bay Ụlọ Ahịa Ihe Ịchọ Mma Na-Ere Ahịa

nke SIG Design

Onye Ahịa: Sephora

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ime Ụlọ

10,434

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #127738

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Bay Ụlọ Ahịa Ihe Ịchọ Mma Na-Ere Ahịa

A na-eji eriri ojii na-acha ọcha nke Sephora mee ihe dị ka ihe nlele anya iji duzie mgbasa nke ndị mmadụ ma weta ahụmịhe ndị ahịa ka mma. The anya nro na linear mejupụtara nke ebili mmiri na-etolite a Sephora Bay, na-akpata a dị iche iche visual ahụmahụ. A na-agbatị ahịrị ndị dị na ogidi ojii na nke ọcha ruo n'ime ime oghere ahụ, si otú a na-emepụta nduzi anya nke okike.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Bay Ụlọ Ahịa Ihe Ịchọ Mma Na-Ere Ahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Bay Ụlọ Ahịa Ihe Ịchọ Mma Na-Ere Ahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Bay Ụlọ Ahịa Ihe Ịchọ Mma Na-Ere Ahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Nha & Mkpuchi: The project space is 424 ㎡.
Mkpado: cosmetics retail space, bay, stripes, consuming experience
Teknụzụ Mmepụta: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Ịma Aka Imepụta: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Nchọpụta: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Mkpali: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Oge Ọrụ: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Usoro Ọrụ: /
Ndị Otu: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Asụsụ Foto: Image #1-image #5 Photographer ：Lerong Huang