Souldar Cracker Ngwakọta Nri Nta nke Yeqin Chen

Ihe emepụtara bụ Souldar Cracker Ngwakọta Nri Nta nke Yeqin Chen bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ngwungwu.

BronzNgwungwu· 2022

Souldar Cracker Ngwakọta Nri Nta

nke Yeqin Chen

Onye Ahịa: Dali Foods Group

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ngwungwu

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Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Souldar Cracker Ngwakọta Nri Nta

Souldar Cracker bụ atụmatụ ngwakọta maka nri nta cracker soda nke na-eji ụtọ chọkọleit. A na-edo ngwaahịa ahụ n'etiti nhazi anya. N'akụkụ aka ekpe, nhazi doro anya na-edozi cracker ndị ahụ n'ebe dị iche iche iji gbasaa echiche ohere n'ime mpaghara dị nta. Sauce chọkọleit na-esi n'elu ngwugwu ahụ na-adaghachi dịka mmiri ozuzo, na-agbanwe ọdịdị guzosiri ike ghọọ nke nwere mmegharị. A na-eji agba aja aja dịka isi agba iji gosipụta ụtọ ya. A na-eji bọọdụ ivory mee ngwugwu dị n'èzí, ebe a na-ebipụtakwa ihe ndị ahọpụtara site na iji stampu ọlaedo. A na-akpụchi cracker ọ bụla n'otu n'otu n'ime igbe ahụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Souldar Cracker Ngwakọta Nri Nta meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Souldar Cracker Ngwakọta Nri Nta ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Souldar Cracker Ngwakọta Nri Nta na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Nha & Mkpuchi: Size: 210(L)*150(W)*50(H) mm
Mkpado: Chocolates, soda cracker, snacks, Packaging Design, Branding
Teknụzụ Mmepụta: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Ịma Aka Imepụta: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Nchọpụta: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Mkpali: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Oge Ọrụ: The project started in May 2020 and completed on July 2020, Shantou.
Usoro Ọrụ: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patentị: Copyrights belong to Dali Foods Group, 2020.
Ndị Otu: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Asụsụ Foto: Yeqin Chen