Mazurro Ngwakọ Kọfị nke 19 Poludnik Agencja Reklamowa

Ihe emepụtara bụ Mazurro Ngwakọ Kọfị nke 19 Poludnik Agencja Reklamowa bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2021

Mazurro Ngwakọ Kọfị

nke 19 Poludnik Agencja Reklamowa

Onye Ahịa: Mazurro

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #124176

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Mazurro Ngwakọ Kọfị

Mazurro bụ nhazi ngwakọ maka kọfị. Nhazi a dabere na ụkpụrụ eserese pụrụ iche nke e wuru site na mkpụrụedemede M. Ụkpụrụ a na-enye akpa kọfị ndị ahụ ọdịdị siri ike na nke na-achị achị. Ụdịdị ọnụọgụ dị mfe na ntụlata siri ike na-enyere akpa ndị a aka ipụta ìhè n'elu ngwongwo ụlọ ahịa. A na-enweta ụkpụrụ a site n'ọrụ Josef Hoffmann, onye guzobere Vienna Workshop, onye ụdịdị mfe ya kpatara mmalite oge ọhụrụ (modernism). A na-eji flexographic printing ebipụta akpa ndị a. E nwere ụtọ atọ dị iche iche, nke ọ bụla nwere agba dị iche na ntinye ọcha n'okpuru (white underprint) nke na-emepụta mmetụta ọla n'akụkụ ndị a họpụtara.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Mazurro Ngwakọ Kọfị meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Mazurro Ngwakọ Kọfị ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Mazurro Ngwakọ Kọfị maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Nha & Mkpuchi: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Mkpado: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Teknụzụ Mmepụta: The packaging design was printed on flexographic printer.
Ịma Aka Imepụta: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Nchọpụta: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Mkpali: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Oge Ọrụ: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Usoro Ọrụ: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patentị: Not applicable.
Ndị Otu: Paweł Mikołajec
Dawid Koruszowic
Asụsụ Foto: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020