Welfare Is Gold Ọrụ Bụ́ Isi: Atụmatụ Mgbochi Mkpagbu nke Tekio Collective Intelligence Agency

Ihe emepụtara bụ Welfare Is Gold Ọrụ Bụ́ Isi: Atụmatụ Mgbochi Mkpagbu nke Tekio Collective Intelligence Agency bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Meta, Atụmatụ na Ọrụ.

BronzỌrụ· 2021

Welfare Is Gold Ọrụ Bụ́ Isi: Atụmatụ Mgbochi Mkpagbu

nke Tekio Collective Intelligence Agency

Onye Ahịa: Tekio

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ọrụ

97,296

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #123234

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Welfare Is Gold Ọrụ Bụ́ Isi: Atụmatụ Mgbochi Mkpagbu

Ederede Akwụkwọ: Welfare Is Gold bụ atụmatụ mgbochi mkpagbu e hiwere maka otu nnukwu ndị ọrụ ngwuputa mine dị na Mexico. Atụmatụ a jikọtara Kọmishọn Ọdịmma n'otu ọ bụla, usoro nlekọta, mmemme nzikọrịta ozi siri ike na ngwa weebụ nke na-emepụta usoro echiche maka ụlọ ọrụ nrụba ọrụ ọ bụla. Ihe ederede na nke dijitalụ gụnyere infographics, akwụkwọ ozi, obere vidiyo eserese, katunu na meme. E ji ndị ọrụ obodo mepụta usoro a n'otu, ndị isi mine kwadokwara ya. Ebumnuche ya bụ ka a nwee ọdịbendị ọrụ na-enweghị mkpagbu.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Welfare Is Gold Ọrụ Bụ́ Isi: Atụmatụ Mgbochi Mkpagbu meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Welfare Is Gold Ọrụ Bụ́ Isi: Atụmatụ Mgbochi Mkpagbu ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Welfare Is Gold Ọrụ Bụ́ Isi: Atụmatụ Mgbochi Mkpagbu na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
Nha & Mkpuchi: Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
Mkpado: Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
Teknụzụ Mmepụta: Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
Ịma Aka Imepụta: We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
Nchọpụta: The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees.
Mkpali: To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
Oge Ọrụ: On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
Usoro Ọrụ: Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
Ndị Otu: Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK
Asụsụ Foto: Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021