Enjoy Happy Food Imewe Ọrụ nke Ting-Han Chen

Ihe emepụtara bụ Enjoy Happy Food Imewe Ọrụ nke Ting-Han Chen bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Meta, Atụmatụ na Ọrụ.

ỌlaọchaỌrụ· 2022

Enjoy Happy Food Imewe Ọrụ

nke Ting-Han Chen

Onye Ahịa: Play Design Lab

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ọrụ

1,205,029

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #131529

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Enjoy Happy Food Imewe Ọrụ

Nrụpụta atụmatụ a na-egosi otu esi agbanwe onye na-ere azụ̀ ọdịnala ka ọ bụrụ akara e-azụmahịa ọha nke ọgbara ọhụrụ dị ka nzaghachi maka ọrịa na-efe efe, yana imechi ọdịiche dị n'etiti ịzụ ahịa azụ̀ ọdịnala na ụdị ịzụ ahịa n'ịntanetị. Akara a gbanyere mkpọrọgwụ na ọkachamara azụ azụ nke afọ 40 nke onye na-ere ahịa, ụzọ ahịa ọdịnala nke mmekọrịta mmekọrịta ndị ahịa, ma na-anata iwu nhazi nke ndị ahịa site na Line (ngwa a na-ejikarị eme ihe na Taiwan) iji wepụta freshest, kwa ụbọchị. jidere azụ azụ na-atụ aro isi nri Ezi ntụziaka .

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Enjoy Happy Food Imewe Ọrụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Enjoy Happy Food Imewe Ọrụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Enjoy Happy Food Imewe Ọrụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: In this project, a traditional fish vendor is transformed into a modern social e-commerce brand–Enjoy Happy Food, as a demonstration in response to the above-mentioned issues. The brand roots in the vendor’s 40-year traditional fisheries professionalism, traditional market’s way of high customer engagement, and takes customization orders from customers via LINE (a most used social app with coverage over 95 percent of Taiwan's population) to deliver daily caught fresh sea fish with recommended cooking recipes.
Nha & Mkpuchi: Service workflow redesign; Brand visual identity: logo, business card, apron, van, posters, brochure, web app, gift box, etc.; Vacuum Package Design (total 6 types: from 265 mm x 170 mm to 442 mm x 320 mm), Aluminum Foll Pocket, 310 mm x 345 mm, Isothermic Bag #1, 290 mm x 290 mm x 220 mm, Isothermic Bag #2, 300 mm x 300 mm, Cardboard Box, 345 mm x 285 mm x 225 mm, Sticker System (incl. Quality Assurance Series, Greeting Series, and Product Labeling Series). Website Design and digital marketing design, and LINE ChatBot UI/UX design.
Mkpado: fish vendor, fish market, fisheries, service design, rebranding, brand design, brand identity, service redesign
Teknụzụ Mmepụta: field experiences, interviews, requirement analysis, co-ideation workshop, experience journey mapping
Ịma Aka Imepụta: To change people’s behaviors takes time. Thus, the design is kept as simple as possible. Based on the revision of the service workflow for relevant stakeholders within the vendor’s supply chain, new tools (e.g., the sticker system for instant packaging) are introduced. This project also makes use of the social app (i.e. LINE) that had already created a social shopping culture in Taiwanese everyday living, to turn traditional fish vendor’s customers to online shoppers, and attract new online customers who didn’t shop at the traditional fish market to connect with the traditional fish vendor.
Nchọpụta: Unlike most chain or online markets that sell stocked frozen fish, many Taiwanese people favor traditional fish market for their freshest daily caught fish, professional knowledge in fish, and the close interaction between vendors and customers. After the outbreak of COVID-19, people stop visiting traditional fish market and more and more people shop online for fresh food. Under such circumstances, how can traditional fish vendors still bring freshest, daily caught fish to existing customers, and transform into a social e-commerce brand and reach new customers?
Mkpali: Though Taiwan is an island surrounded by sea, many Taiwanese people lack understanding and knowledge about the edible sea fish living around them. Fish knowledge remains among fish vendors. As food traceability and safety are getting more awareness among Taiwanese people, how to bridge traditional fish vendor's professionalism with modern Taiwanese lifestyle based on the shared appeal for fresh and healthy food? As the epidemic has severely affected traditional fish market, is it possible to turn such a crisis into an opportunity for digital transformation for traditional fish vendors?
Oge Ọrụ: The project started on Jan 2021 in Tamshui township, New Taipei City, and is keeping on revising service designs according to feedback from customers’ experiences.
Usoro Ọrụ: The brand owner goes to the fishing port in person before the crack of dawn to handpick the freshest fish. Then, the fish are processed according to customers’ upfront needs and delivered to customers’ homes at designated times to ensure that customers can enjoy the freshest, freshly caught sea fish. The owner maintains high customer engagement on social platform (i.e., LINE) by sharing fishery news, fish knowledge, cooking recipes, and environmental protection issues with customers.
Ndị Otu: Design: Ting-Han Chen