Baltija Chocolate Collection Nkwakọba Nri Ụtọ Chọkọleti nke Bold Brands

Ihe emepụtara bụ Baltija Chocolate Collection Nkwakọba Nri Ụtọ Chọkọleti nke Bold Brands bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2021

Baltija Chocolate Collection Nkwakọba Nri Ụtọ Chọkọleti

nke Bold Brands

Onye Ahịa: Bold Brands

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #122959

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Baltija Chocolate Collection Nkwakọba Nri Ụtọ Chọkọleti

Baltija bụ usoro nkwakọba maka mkpokọta chọkọleti a na-ere na mpaghara Baltic. Aha ya sitere na okwu Lithuania maka Oke Osimiri Baltic, nke kpaliri imewe ahụ. Eserere ụlọ ìhè na-enye osimiri na ọdịdị osimiri n'ụdị Victorian oge ochie, jiri ọdịdị na-emegharị emegharị nke na-egosi mmegharị mmiri. Ọ dịghị akara mba ọ bụla ejiri ya mee ihe, ya mere nkwakọba ahụ na-anọchi anya mpaghara ahụ dum kama otu obodo. Ụda anụnụ na-acha akwụkwọ ndụ akwụkwọ ndụ na-agbakwụnye ọdịdị mara mma. Igbe na envelopu ndị a sitere na akwụkwọ, jiri offset bipụta ya, ma jiri varnish matte na nkọwa foil ọla kọpa mechie ya.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Baltija Chocolate Collection Nkwakọba Nri Ụtọ Chọkọleti meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Baltija Chocolate Collection Nkwakọba Nri Ụtọ Chọkọleti ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Baltija Chocolate Collection Nkwakọba Nri Ụtọ Chọkọleti bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Nha & Mkpuchi: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Mkpado: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Teknụzụ Mmepụta: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Ịma Aka Imepụta: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Nchọpụta: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Mkpali: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Oge Ọrụ: This project started in January 2020 February and finished 2020 May
Usoro Ọrụ: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Ndị Otu: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Asụsụ Foto: Photography: Motiejus Gaigalas, Zydrunas Slajus