Organic Rice Akpa nke Kazuo Fukushima and Haruka Takeuchi

Ihe emepụtara bụ Organic Rice Akpa nke Kazuo Fukushima and Haruka Takeuchi bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2022

Organic Rice Akpa

nke Kazuo Fukushima and Haruka Takeuchi

Onye Ahịa: China State Farms Agribusiness Corp

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

32,349

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #114666

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Organic Rice Akpa

Ọrụ a bụ nke na-achịkọta mmetụta nke ndị na-eme osikapa na-atọ ụtọ na Wuchang. The imewe echiche bụ eke ọla edo kapet. Emepụtara atụmatụ ahụ, nke jikọtara ya na ebe ebe nnukwu ubi osikapa na-ele anya ọla edo. Ihe ngwugwu a bụ kapeeti osikapa ọla edo edozichara. Yabụ na ụdị ngwungwu agụụ bụ ihe mgbochi dị ka cube. Na mgbakwunye, ihe atụ nke ọbọgwụ bụ iji gosi ọrụ ugbo organic. Nhazi nke chịkọtara uru nke ịkọ ugbo na Wuchang.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Organic Rice Akpa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Organic Rice Akpa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Organic Rice Akpa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Nha & Mkpuchi: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Mkpado: Organic, Rice, Package, China, Duck
Teknụzụ Mmepụta: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Ịma Aka Imepụta: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Nchọpụta: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Mkpali: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Oge Ọrụ: The project started in September 2019 and finished in September 2020 in Shanghai.
Usoro Ọrụ: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Patentị: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Ndị Otu: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Asụsụ Foto: Image: Photographer zhu Jie