Ihe emepụtara bụ Beltur Go Ngwakọta Nri nke Musa Celik bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2021

Beltur Go Ngwakọta Nri

nke Musa Celik

Onye Ahịa: Beltur

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

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Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Beltur Go Ngwakọta Nri

Beltur Go bụ ụdị ngwakọta nri na ihe ọṅụṅụ e chere echiche maka iji ya na ogbako obodo buru ibu. A na-etinye igbe nri n'elu iko ihe ọṅụṅụ, straw na-agafekwa n'igbe ahụ, nke mere na aka otu na-ejide nri na ihe ọṅụṅụ. Ntakịrị ebe a pịakọrọ n'igbe ahụ nwere ike imeghe iji jide ihe ndagide (sauces). A na-ejikwa igbe nri ahụ naanị ya, na ifagọ (fork) dabere n'elu ya. Akụkụ niile e ji akwụkwọ Bristol dị ibu 350 gram na obosara mbipụta (offset printing) mee, akwụkwọ na-anọchi anya rọba (plastic) iji belata mkpofu rọba. Ngwakọta ọ bụla na-abịa dị larịị iji dịrị mfe ichekwa na ibugharị ya.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Beltur Go Ngwakọta Nri meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Beltur Go Ngwakọta Nri ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Beltur Go Ngwakọta Nri maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Nha & Mkpuchi: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Mkpado: Snack, Take Away, Food Box, On The Go
Teknụzụ Mmepụta: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Ịma Aka Imepụta: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Nchọpụta: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Mkpali: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Oge Ọrụ: The project took place between June 2020 and August 2020 in Istanbul.
Usoro Ọrụ: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Ndị Otu: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Asụsụ Foto: All photos taken by Musa Çelik.