Zhanggong Times Ngwugwu Mmanya nke Wen Liu

Ihe emepụtara bụ Zhanggong Times Ngwugwu Mmanya nke Wen Liu bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2021

Zhanggong Times Ngwugwu Mmanya

nke Wen Liu

Onye Ahịa: Jiangxi Zhanggong Liquor Co., Ltd

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Zhanggong Times Ngwugwu Mmanya

Zhanggong Times bụ nhazi ngwugwu maka Baijiu nke a na-emepụta na mpaghara Jiangxi, China. E ji ụrọ mee karama ahụ site n'usoro ọkụ ịchọ mma. Ihu igbe ahụ ji akwụkwọ e mepụtara n'ụzọ pụrụ iche (goffered paper), ebe akara aha izizi dịkwa n'elu mbadamba ígwè. Nhazi a sitere n'echiche Ganzhou, nke a maara dịka ebe amụrụ ọdịnala uhie. A na-eji agba uhie dịka agba nnọchianya, jikọtara ya na eserese ndị na-akwado ya. Eserese dị jụụ na-egosi ihe ndị metụtara ọdịdị ala na akụkọ ihe mere eme nke mpaghara ahụ, gụnyere Osimiri Gan. Ngwugwu a dị 160 site na 120 ruo na 330 millimita n'ogologo, obosara, na ịdị elu.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Zhanggong Times Ngwugwu Mmanya meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Zhanggong Times Ngwugwu Mmanya ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Zhanggong Times Ngwugwu Mmanya maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Nha & Mkpuchi: 160mm*120mm*330mm
Mkpado: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Teknụzụ Mmepụta: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Ịma Aka Imepụta: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Nchọpụta: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Mkpali: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Oge Ọrụ: The project started in May 2020 and finished in August 2020 in Shenzhen.
Usoro Ọrụ: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Ndị Otu: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Asụsụ Foto: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.