Ihe emepụtara bụ Super Box Ngwugwu nke Musa Celik bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2021

Super Box Ngwugwu

nke Musa Celik

Onye Ahịa: Divan

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #108627

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Super Box Ngwugwu

Super Box bụ ngwugwu nnyefe nri e mepụtara maka Divan Restaurant na Turkey. Ụdị dị iche iche nke igbe ndị a na-enyere aka ịkwadebe na ibunye ndị iwu n'ụzọ dị mma. Ọzọkwa, ink na-agbanwe agbanwe dabere na okpomọkụ (thermochromic ink) dị n'ngwugwu ahụ nwere ike ịkọwa ọkwa okpomọkụ nri ahụ. Ngwugwu a bụ nke enwere ike ịmegharị ma dị mma nye gburugburu ebe obibi ebe ọ bụ na e ji ihe ndị nwere ike irighị eri, dịka osikapa, mepụta ya.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Super Box Ngwugwu meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Super Box Ngwugwu ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Super Box Ngwugwu maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The outer box differs from other designs with its asymmetrical shape which makes it easier for the Divan kitchen team to place and deliver the orders more efficiently. The designs differ visually for various food groups to prevent difficulties in the preparation of the orders.

Thermochromic ink which we have used in hot food packaging informs the consumer when the temperature decreases. The design makes it possible to enjoy a meal without the need of a table.
Nha & Mkpuchi: Pizza and Hot Food Box: 370 mm x 370 mm x 55 mm
Pide: 480 mm x 185 mm x 53 mm
Burger: 250 mm x 170 mm x 100 mm
Mkpado: Food Box, Thermochromic Ink, Recyclable, Delivery, Pandemic
Teknụzụ Mmepụta: We designed the Super Box considering both customer satisfaction and Divan kitchen team.

Thanks to its modular structure, the hot lunch box can be utilized in various combinations. This makes it easier to prepare the orders.

All packaging and tools are produced from biodegradable materials. In this way, product packaging does not create waste in nature.

The special ink print used on the box emerges at temperatures below 40 degrees and informs the consumer when to warm the food.
Ịma Aka Imepụta: Finding and printing the ink that changes color at our desired temperature was a critical challenge. We carried out various trials to make sure it works. Besides, being able to provide customer satisfaction during the lockdown days was not an easy task. But we received so many positive feedbacks from the customers that we can say we made it possible.
Nchọpụta: During the lockdown period, people needed a way to experience a pleasant meal in the safety of their homes. The food delivery options were in high demand. Since we want to reflect our client's vision in this design, we searched for the best quality, environmentally friendly materials. Moreover, we observed that perfect timing is crucial while making deliveries. So, we wanted to make sure that the orders are prepared easily. That's why we designed several boxes with different shapes. We also made a lot of tests to make sure the temperature ink works properly.
Mkpali: Divan is one of the leading restaurants and bakeries in Turkey. The customers define Divan with its excellent quality.

During the lockdown period in the coronavirus pandemic, we wanted to deliver the quality of a served meal in Divan Restaurant to customer homes.

Thanks to a new packaging design with sophisticated properties which reflects the brand’s vision, we made sure this quality reach the consumers during the quarantine period.
Oge Ọrụ: The project started in April 2020 and finished in June 2020 in Istanbul.
Usoro Ọrụ: This package as a whole is created to deliver Divan experience to homes.

The package provides more reliable delivery. It is recycled and nature-friendly. Boxes additionally serve as a tray for hot meals. In this way, you can enjoy your meal without the need of a table. Thanks to the separators in the pizza packaging, your hands won't get greasy. The package informs you about the temperature of the product inside.

All these details provide you a pleasant meal in the comfort of your home.
Ndị Otu: Creative Director: Musa Çelik
Designer: Musa Çelik
Asụsụ Foto: All images were taken by Musa Çelik.