Shiny Meadow A2 Ọrụ Bụ Isi: Karama Mmiri Ara Ehi nke Mengniu Dairy

Ihe emepụtara bụ Shiny Meadow A2 Ọrụ Bụ Isi: Karama Mmiri Ara Ehi nke Mengniu Dairy bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2020

Shiny Meadow A2 Ọrụ Bụ Isi: Karama Mmiri Ara Ehi

nke Mengniu Dairy

Onye Ahịa: China Mengniu Dairy Company Co., Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

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Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Shiny Meadow A2 Ọrụ Bụ Isi: Karama Mmiri Ara Ehi

Shiny Meadow A2 bụ karama e mere maka mmiri ara ehi ọhụrụ. E ji PET nwere ntụba dị elu mee karama a, nke na-enye ya ụdịdị nke iko. Ọdịdị ya sitere na karama iko mmiri ara ehi mgbe ochie nke Europe ma dee ya ọzọ n'ụzọ ọgbara ọhụrụ. Otu nnukwu ebe doro anya na-egosi mmiri ara ehi dị n'ime ya, ya mere a pụrụ ịhụ ngwaahịa ahụ ozugbo. E jikọtara otu nnukwu akara A2 dị n'etiti ya na piramid nri iji mepụta onyonyo brand ahụ. Karama a na-ejide 720 ml ma tụọ 80 mm na obosara kachasị ukwuu na 238 mm n'ịdị elu. Nhazi a bu n'obi igosipụta ịdị mfe na ịdị ọcha.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Shiny Meadow A2 Ọrụ Bụ Isi: Karama Mmiri Ara Ehi meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Shiny Meadow A2 Ọrụ Bụ Isi: Karama Mmiri Ara Ehi ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Shiny Meadow A2 Ọrụ Bụ Isi: Karama Mmiri Ara Ehi bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Nha & Mkpuchi: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Mkpado: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Teknụzụ Mmepụta: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Ịma Aka Imepụta: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Nchọpụta: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Mkpali: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Oge Ọrụ: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Usoro Ọrụ: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Patentị: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Ndị Otu: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Asụsụ Foto: .