Gujinggong Minuman Keras oleh Cheng Tian Sheng

Karya Gujinggong Minuman Keras oleh Cheng Tian Sheng adalah pemenang yang sangat dihormati dari 2020 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2020

Gujinggong Minuman Keras

oleh Cheng Tian Sheng

Klien: Yuto

Pemenang A' Design Award Emas dalam Kategori Kemasan

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Tentang Gujinggong Minuman Keras

Kisah-kisah budaya yang diwariskan masyarakat disajikan dalam kemasan, dan pola minum naga digambar dengan cermat. Naga itu dihormati di Tiongkok dan melambangkan keberuntungan. Dalam ilustrasi tersebut, Naga keluar untuk minum. Karena tertarik dengan wine, ia melayang di sekitar botol wine, menambahkan elemen tradisional seperti Xiangyun, istana, gunung dan sungai, yang menegaskan legenda wine upeti Gujing. Setelah kotak dibuka, akan ada lapisan kertas kartu dengan ilustrasi untuk membuat kotak memiliki efek tampilan keseluruhan setelah dibuka.

Pengakuan

Tentang A' Design Award Emas

Gujinggong Minuman Keras adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Gujinggong Minuman Keras diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Gujinggong Minuman Keras menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
Dimensi & Kemasan: Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
Tag: Liquor, tradition， Folk tradition，Illustration，nongovernmental
Teknologi Produksi: This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
Tantangan Desain: Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
Riset: Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
Inspirasi: In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
Durasi Proyek: The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
Alur Operasi: The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
Anggota Tim: Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING