Karya Youngor Fashion Concept Store Desain Interior Ritel oleh Jeffrey Zee adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Ruang Interior dan Pameran.
PerakInterior· 2020
Youngor Fashion Concept Store Desain Interior Ritel
oleh Jeffrey Zee
Klien: JFR Studio
Pemenang A' Design Award Perak dalam Kategori Interior
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan untuk #98014Desain
Tentang Youngor Fashion Concept Store Desain Interior Ritel
Youngor Fashion Concept Store merupakan desain interior ritel yang mencakup area seluas 5000 meter persegi. Bangunan aslinya berbentuk setengah bola dengan fasad kaca. Bagian interiornya dibongkar sepenuhnya dan sebuah inti bangunan berbentuk payung dibangun di bagian tengah. Perforasi acak pada permukaan payung tersebut memungkinkan cahaya alami masuk dan menciptakan efek cahaya serta bayangan yang lembut. Inti bangunan ini menampung lift dan menghubungkan antarlantai. Anak tangga lebar di area pintu masuk berfungsi sebagai area pajang produk sekaligus tempat duduk. Material yang digunakan meliputi jaring logam, anyaman bambu, dan teraso.
Pengakuan
Tentang A' Design Award Perak
Youngor Fashion Concept Store Desain Interior Ritel adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Youngor Fashion Concept Store Desain Interior Ritel diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Youngor Fashion Concept Store Desain Interior Ritel adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Di Balik Desain
Kit Pers
Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.
- Keunikan
- As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
- Dimensi & Kemasan
- The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
- Tag
- Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
- Teknologi Produksi
- In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
- Tantangan Desain
- Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
- Riset
- Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
- Inspirasi
- The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
- Durasi Proyek
- The project started in February 2018 in Torino and finished in August 2019 in Rimini.
- Alur Operasi
- The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
- Paten
- Copyrights belong to Jeffrey Zee, 2019.
- Anggota Tim
- Jeffrey Zee
- Kredit Gambar
- Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.
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