Studds Accessories Ltd Desain Interior Ruang Retail oleh Sameer Khosla

Karya Studds Accessories Ltd Desain Interior Ruang Retail oleh Sameer Khosla adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Ruang Interior dan Pameran.

PerakInterior· 2020

Studds Accessories Ltd Desain Interior Ruang Retail

oleh Sameer Khosla

Klien: Studds

Pemenang A' Design Award Perak dalam Kategori Interior

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #88161

Jelajahi Lebih Lanjut Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Studds Accessories Ltd Desain Interior Ruang Retail

Studds Accessories Ltd adalah produsen helm dan aksesoris roda dua. Helm studds secara tradisional dijual di gerai multi-merek. Oleh karena itu, ada kebutuhan untuk menciptakan identitas merek yang layak. D'art mengkonsep toko, menampilkan titik sentuh inovatif seperti realitas virtual produk, meja layar sentuh interaktif dan mesin pembersih helm, dll. Mempelajari toko helm dan aksesori, menarik sejumlah besar pelanggan, mengambil perjalanan ritel pelanggan ke level berikutnya.

Pengakuan

Tentang A' Design Award Perak

Studds Accessories Ltd Desain Interior Ruang Retail adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Studds Accessories Ltd Desain Interior Ruang Retail diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Studds Accessories Ltd Desain Interior Ruang Retail adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This project consists of design, digital planning integration and construction. The design essential task was to drive scalability without compromising on premium design feel. A single trade area was split into two parts STUDDS and SMK, interior areas were created to seek and improve the customer experience, majorly a physical and digital experience. Asia is a land of diversity therefore the key achievement was design adaptability to all kinds of geographies, markets and consumers.
Dimensi & Kemasan: The project covers a total of 600 square feet. In order to better meet the functional requirements, each region carries its main tasks and specific functions according to its spatial characteristics.
Tag: Retail Space, Interior Design, Interactive Design, Retail Interior Design, Retail Store Design
Teknologi Produksi: With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for immersive product experience, an interactive touch table was introduced to reduce the inventory cost and helmet sanitizing machine for hygiene. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.
Tantangan Desain: The design studio was aware of the massive challenge of joining consumers belongs to masses and classes together under one roof. In the design process of directing, ratios, mixing, balancing and various design elements such as the grey facade, brand wall, cutting space, category, Stock Keeping Unit into right proportions were respected, and the right mix of mass & class was maintained very well all across.
Riset: Two-month detailed International research was conducted after the design brief, teams traveled to Malaysia, China, Thailand, Srilanka and India to develop a deeper understanding of consumer and market insights. In order to achieve the design into reality, various iterations were conducted on material selection and comparison. In the construction process, the design team joins with many parties, studies and discussions, so that the effect of the design scheme has been restored and landed well.
Inspirasi: The concept of this proposal is about to unify two brands together (Studds and SMK). Therefore Studds, the world's largest helmet manufacturer desired a global retail Identity. In phase one brand planned to rollout 100 stores in Asia with an average area of 600 to 1000 sq ft. The broad inspiration came from three words of the brand - legacy, comfort and safety. The layer of the same design skin was sketched across every inch of the store to achieve a unified design identity. The design allows for generating a large flow of consumers to have a better experience. Yet a futuristic design for both consumer segments masses and classes.
Durasi Proyek: The project started in 10/09/2018 and finished in 07/03/2019 at 1 Mahant Laxman Dass Road- Dehradun, Uttrakhand, Dehradun 248001 IN
Alur Operasi: 1.Prototyping was the foundation step for each production process.
2. Defining the lighting in store ambience in relation to product - This balance was highly critical.
3.Using the actual Studds Factory Manufacturing Process and transforming it into retail design was highly challenging while executing various brand touch points e.g Main glass facia shows the product explode view of helmet. Main door handle of the store was a HELMET itself.
Paten: We assure, post COVID19 lockdown we will apply for design copyrights. In order to assure the authenticity of this project, we have enclosed the No Objection Certificate from client and Project Contract documents in the licences. Please find the documents.
Anggota Tim: Global Design Director: Sameer Khosla
Global Design Strategy: Syed Shahnawaz Zaidi
Global Operations Director: Deepak Kumar
Kredit Gambar: Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2019.