China Moutai Desain Interior Toko Ritel oleh Scene Aesthetics Design Co., Ltd

Karya China Moutai Desain Interior Toko Ritel oleh Scene Aesthetics Design Co., Ltd adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Ruang Interior dan Pameran.

PerungguInterior· 2026

China Moutai Desain Interior Toko Ritel

oleh Scene Aesthetics Design Co., Ltd

Klien: Scene Aesthetics Design Co., Ltd

Pemenang A' Design Award Perunggu dalam Kategori Interior

6,326

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #181493

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang China Moutai Desain Interior Toko Ritel

China Moutai adalah desain interior toko ritel seluas 317 meter persegi yang diciptakan sebagai ruang pengalaman bagi sebuah merek baijiu. Desain ini memadukan pajangan produk dengan instalasi interaktif. Sorgum dan gandum ditata dalam susunan berirama untuk mengekspresikan identitas kedaerahan. Sebuah roda warna memperlihatkan bagaimana rona minuman keras berubah seiring usia penuaan, sementara dinding cita rasa menjelaskan aroma saus melalui grafis dan modul pengharum. Sekat berlubang mengingatkan pada mikropori guci tanah liat sekaligus berfungsi sebagai pembatas ruang. Kayu berwarna terang, detail logam, serta finishing abu-abu tiram dan putih gading membentuk palet warnanya.

Pengakuan

Tentang A' Design Award Perunggu

China Moutai Desain Interior Toko Ritel adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. China Moutai Desain Interior Toko Ritel diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. China Moutai Desain Interior Toko Ritel memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Dimensi & Kemasan: 317 square meters
Tag: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Teknologi Produksi: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Tantangan Desain: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Riset: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Inspirasi: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Durasi Proyek: The first flagship store is expected to open in Singapore in June 2026.
Alur Operasi: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Anggota Tim: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang