Altavita Desain Identitas Visual oleh Roozbeh Mashhadizadeh

Karya Altavita Desain Identitas Visual oleh Roozbeh Mashhadizadeh adalah pemenang yang sangat dihormati dari 2026 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

BesiGrafis· 2026

Altavita Desain Identitas Visual

oleh Roozbeh Mashhadizadeh

Klien: Altavita

Pemenang A' Design Award Besi dalam Kategori Grafis

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Desain

Tentang Altavita Desain Identitas Visual

Altavita adalah identitas visual yang dirancang untuk perusahaan arsitektur interior dan kabinet kustom. Terinspirasi dari pemikiran arsitektural, logo ini dibangun di atas struktur geometris isometrik yang merujuk pada ruang, rumah, dan pintu masuk tanpa bergantung pada citra harfiah. Sistem identitas ini memadukan kejelasan, struktur, dan kesederhanaan, menciptakan bahasa visual yang khas dan dapat diterapkan secara konsisten pada alat tulis, kemasan, dan komunikasi merek.

Pengakuan

Tentang A' Design Award Besi

Altavita Desain Identitas Visual adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Altavita Desain Identitas Visual diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Altavita Desain Identitas Visual dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The Altavita Visual Branding project explores the use of architectural logic in graphic design. The logo is constructed with an isometric geometric form that symbolizes transition and invitation. The design reflects architectural depth while preserving clarity and simplicity. The vertical composition emphasizes order and proportion, while the red, black and gray palette communicates strength, precision and neutrality. The identity system extends across stationery, packaging and digital media, ensuring consistency and recognition.
Dimensi & Kemasan: Delivered as vector files in AI, PDF and EPS formats in both RGB and CMYK. The logo was designed on a scalable 1:1 square grid. Print applications include A4 letterhead 210 x 297 mm, business cards 90 x 55 mm, envelopes 110 x 220 mm, and notepads 148 x 210 mm. The modular system ensures reliable use across different scales and materials.
Tag: Brand Identity, Minimal Logo, Geometric Design, Custom Typography, Interior Design Branding, Creative Direction, Clean Layout
Teknologi Produksi: The design was developed through hand drawn sketches and refined digitally in Adobe Illustrator as vector artwork. Materials were produced mainly by offset and digital printing, using spot colors red and black together with CMYK applications. Deliverables included letterheads, envelopes, folders, notepads, cards, calendars, and a custom portfolio box. The process emphasized scalability and adaptability across formats.
Tantangan Desain: The research was exploratory, aiming to link architecture with branding. Methods included client briefing sessions, custom questionnaires to gather expectations and preferences, and analysis of isometric forms and competitors. Tools included sketching and digital modeling. The result was a premium identity aligned with the client vision and grounded in architectural depth.
Riset: The research was exploratory, aiming to link architecture with branding. Methods included client briefing sessions, a custom questionnaire to gather expectations and preferences, and analysis of isometric forms and competitors. Tools included sketching and digital modeling. The result was a spatial, premium identity aligned with the client’s vision
Inspirasi: The project is inspired by architectural construction drawings and the isometric perspective, which create a sense of transition, movement and invitation. The aim was to translate structural precision into a minimal and timeless visual identity.
Durasi Proyek: The project started in June 2022 in Tehran and was completed in three weeks. All stages of the process, including concept development, client feedback, and final delivery, were carried out locally in Tehran.
Alur Operasi: The identity interacts with users across printed and digital touchpoints, including letterheads, cards, packaging, and screens. The consistent vertical logo placement builds recognition and familiarity. The isometric structure captures attention, while the color and layout enhance clarity. The result is a trustworthy presence with a strong and minimal visual language.
Kredit Gambar: Image #1: Designer Roozbeh Mashhadizadeh, Altavita Logo Design - Primary Version, 2022.
Image #2: Designer Roozbeh Mashhadizadeh, Stationery Set, Letterhead and Card, 2022.
Image #3: Designer Roozbeh Mashhadizadeh, Stationery Set, Envelope and Notepad, 2022.
Image #4: Photographer Roozbeh Mashhadi Zadeh, Folder and Products Catalogue, 2022.
Image #5: Designer Roozbeh Mashhadizadeh, Flyer and Digital Portfolio Pack, 2022.