Odea Aplikasi Keuangan Holistik oleh Odeabank A.S

Karya Odea Aplikasi Keuangan Holistik oleh Odeabank A.S adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Teknologi Seluler, Aplikasi dan Perangkat Lunak.

PerungguSeluler· 2023

Odea Aplikasi Keuangan Holistik

oleh Odeabank A.S

Klien: Odea Bank A.S

Pemenang A' Design Award Perunggu dalam Kategori Seluler

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #150019

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Odea Aplikasi Keuangan Holistik

Odea adalah aplikasi super yang akan berfungsi sebagai alat keuangan komprehensif bagi nasabah Odeabank. Ini adalah solusi investasi holistik di pasar Turki. Visi perusahaan adalah menjadi perusahaan "phygital" bank Turki. Desain Odea memungkinkan pelanggan untuk melihat semua produk dan saldo keuangan secara sekilas, memberikan pengguna rasa kejelasan dan akses mudah ke informasi yang diperlukan. Odea menawarkan pendekatan khusus terhadap produk keuangan yang mendukung pertumbuhan bisnis dan mendorong adopsi saluran digital.

Pengakuan

Tentang A' Design Award Perunggu

Odea Aplikasi Keuangan Holistik adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Odea Aplikasi Keuangan Holistik diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Odea Aplikasi Keuangan Holistik memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Dimensi & Kemasan: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Tag: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Teknologi Produksi: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Tantangan Desain: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Riset: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Inspirasi: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Durasi Proyek: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Alur Operasi: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Paten: Copyrights belong to Odeabank A.S, 2023
Anggota Tim: Odeabank CX Design Team
Kredit Gambar: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023