Absolut Lab Desain Interior Toko Pop-Up oleh Moneys Studio

Karya Absolut Lab Desain Interior Toko Pop-Up oleh Moneys Studio adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Ruang Interior dan Pameran.

PerungguInterior· 2023

Absolut Lab Desain Interior Toko Pop-Up

oleh Moneys Studio

Klien: Moneys Studio

Pemenang A' Design Award Perunggu dalam Kategori Interior

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #147287

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Absolut Lab Desain Interior Toko Pop-Up

Absolut Lab adalah toko pop-up dan ruang pameran di Shanghai, Tiongkok. Interiornya diciptakan dari komponen modular, yang memungkinkan ruang tersebut dibongkar, didaur ulang, dan digunakan kembali. Inspirasi desain diperoleh dari Pita Mobius. Area pintu masuk menampilkan koridor melengkung yang terbuat dari lembaran polikarbonat dan material bercermin, membentuk jalur sirkulasi yang mengalir. Plafon bercermin mengurangi kesan sempit. Kertas kraft yang dapat didaur ulang, baja tahan karat, dan lembaran polikarbonat menjadi material utama. Seluruh modul diprafabrikasi, dan konstruksi di lokasi diselesaikan dalam 60 jam.

Pengakuan

Tentang A' Design Award Perunggu

Absolut Lab Desain Interior Toko Pop-Up adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Absolut Lab Desain Interior Toko Pop-Up diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Absolut Lab Desain Interior Toko Pop-Up memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Dimensi & Kemasan: Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
Tag: Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
Teknologi Produksi: The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Tantangan Desain: Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.

In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Riset: This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Inspirasi: ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Durasi Proyek: The project started in May 2019 and finished in July 2019 in Shanghai, China.
Alur Operasi: The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Anggota Tim: Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen
Kredit Gambar: YKS