Nianfenyuanjiang Gu3o Kemasan Minuman Beralkohol oleh Jinhui Liang, Keyong Dong and Rui Wu

Karya Nianfenyuanjiang Gu3o Kemasan Minuman Beralkohol oleh Jinhui Liang, Keyong Dong and Rui Wu adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2023

Nianfenyuanjiang Gu3o Kemasan Minuman Beralkohol

oleh Jinhui Liang, Keyong Dong and Rui Wu

Klien: Anhui Gujing Distillery Co. Ltd

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Verifikasi Status Penghargaan untuk #142192

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Nianfenyuanjiang Gu3o Kemasan Minuman Beralkohol

Gu30 adalah botol yang dirancang untuk baijiu, minuman keras tradisional Tiongkok. Desain ini melanjutkan lini produk Nianfenyuanjiang serta mempertahankan bentuk botol dan motif naga yang telah menjadi ciri khasnya. Botol dibuat menggunakan sarin, material yang cerah dan transparan, sehingga tekstur naga yang terukir tampak lebih jelas dan cairan di dalamnya lebih mudah terlihat. Kaca, plastik, akrilik, dan kertas digunakan dalam kemasan ini. Elemen bernuansa kekaisaran menghadirkan kembali sejarah panjang penyulingan dan pembuatan minuman ini. Desain ini bertujuan menempatkan produk pada segmen premium di pasar baijiu.

Pengakuan

Tentang A' Design Award Perak

Nianfenyuanjiang Gu3o Kemasan Minuman Beralkohol adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Nianfenyuanjiang Gu3o Kemasan Minuman Beralkohol diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Nianfenyuanjiang Gu3o Kemasan Minuman Beralkohol adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
Dimensi & Kemasan: Width 15.4cm x Depth12cm x Height 28.5cm
Tag: Baijiu, spirit, packaging
Teknologi Produksi: glass, plastic, acrylic, paper
Tantangan Desain: The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
Riset: Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
Inspirasi: This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
Durasi Proyek: from 2021 to 2022, Bozhou City, Anhui Province, China
Alur Operasi: The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
Anggota Tim: President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu