Career Science Aplikasi Pembelajaran oleh Centrick

Karya Career Science Aplikasi Pembelajaran oleh Centrick adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Teknologi Seluler, Aplikasi dan Perangkat Lunak.

PerungguSeluler· 2022

Career Science Aplikasi Pembelajaran

oleh Centrick

Klien: Centrick Marketing Solutions LLP

Pemenang A' Design Award Perunggu dalam Kategori Seluler

15,864

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #139463

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

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Tentang Career Science Aplikasi Pembelajaran

Career Science adalah aplikasi pembelajaran seluler untuk pelajar dan profesional tingkat pemula. Antarmukanya didasarkan pada aplikasi sehari-hari yang sudah familier, sehingga navigasinya terasa intuitif. Menu kursus disusun seperti daftar putar musik, dan analisis yang kompleks dijelaskan dengan grafis sederhana. Perkembangan karier ditampilkan sebagai peta yang bercabang menuju peluang-peluang baru. Papan peringkat mengikuti format permainan, dan peluang disajikan sebagai kartu koleksi. Layar menggunakan rasio 16x9 dan menyesuaikan dengan berbagai perangkat. Tujuannya adalah menjadikan pembelajaran karier lebih jelas dan menyenangkan.

Pengakuan

Tentang A' Design Award Perunggu

Career Science Aplikasi Pembelajaran adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Career Science Aplikasi Pembelajaran diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Career Science Aplikasi Pembelajaran memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
Dimensi & Kemasan: Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
Tag: User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
Teknologi Produksi: Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
Tantangan Desain: To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
Riset: When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
Inspirasi: For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
Durasi Proyek: May 2021 to August 2021, Mumbai, India
Alur Operasi: When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
Anggota Tim: Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh